SECURITIES AND EXCHANGE COMMISSION
                                  Washington, D.C.  20549

                   ____________________________________________________

                                       SCHEDULE 13D

                                    (Amendment No. 11)

                         Under the Securities Exchange Act of 1934


                             SPELLING ENTERTAINMENT GROUP INC.
                                     (Name of Issuer)

                          Common Stock, Par Value $.10 Per Share
                              (Title of Class of Securities)

                                        847807 10 4
                                      (CUSIP Number)

                                 Philippe P. Dauman, Esq.
                                        Viacom Inc.
                                      200 Elm Street
                               Dedham, Massachusetts  02026
                                 Telephone: (617) 461-1600
                          (Name, Address and Telephone Number of
                         Person Authorized to Receive Notices and
                                      Communications)

                                         Copy to:

                                   Stephen R. Volk, Esq.
                                    Shearman & Sterling
                                   599 Lexington Avenue
                                    New York, NY 10022
                                Telephone:  (212) 848-4000

                                    September 29, 1994
                  (Date of Event which Requires Filing of this Statement)

                         ========================================

               If the filing person has previously filed a statement on
               Schedule 13G to report the acquisition which is the subject
               of this Schedule 13D, and is filing this schedule because of
               Rule 13d-1(b)(3) or (4), check the following box / /.
               Check the following box if a fee is being paid with this
               statement / /.







                                 Page 1 of ___ Pages







                        CUSIP No. 847807 10 4
     
                        (1)     Name of Reporting Person
                                S.S. or I.R.S. Identification No. of Above Person
                                        SEGI HOLDING CO.
                                --------------------------------------------------------------------------------
                                        I.R.S. Identification No. 65-0418084
                                --------------------------------------------------------------------------------

                        (2)     Check the Appropriate Box if a Member of Group (See Instructions)

                                (a)
                                    ------------------------------------------------------------------------------------
                                (b)
                                    ------------------------------------------------------------------------------------

                                     -----------------------------------------------------------------------------------
                        (3)     SEC Use Only
                                             ---------------------------------------------------------------------------

                                ----------------------------------------------------------------------------------------

                        (4)     Sources of Funds (See Instructions)
                                                                    ----------------------------------------------------

                                ----------------------------------------------------------------------------------------

                        (5)     Check if Disclosure of Legal Proceedings is Required Pursuant to Items 2(d) or 2(e).

                                ----------------------------------------------------------------------------------------

                        (6)     Citizenship or Place of Organization  Delaware
                                                                    -----------------------------------------------------

                        -       ----------------------------------------------------------------------------------------


                        ------------
                         Number of  (7) Sole Voting Power
                                                         --------------------------------------------------------------
                        Shares
                                    ------------------------------------------------------------------------------------
                        Beneficially    (8)  Shared Voting Power        69,010,580
                                                                --------------------------------------------------------
                         Owned by
                                        --------------------------------------------------------------------------------
                           Each     (9) Sole Dispositive Power
                                                              ----------------------------------------------------------
                        Reporting
                                        --------------------------------------------------------------------------------
                          Person    (10)  Shared Dispositive Power      69,010,580
                                                                   -----------------------------------------------------
                            With
                        ------------    --------------------------------------------------------------------------------

                        (11)    Aggregate Amount Beneficially Owned by Each Reporting Person
                                             69,010,580
                                    ------------------------------------------------------------------------------------
                        (12)    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)
                                                                                                                     ----

                                ----------------------------------------------------------------------------------------


                        (13)    Percent of Class Represented by Amount in Row (11)
                                     79.23%
                                ----------------------------------------------------------------------------------------

                        (14)    Type of Reporting Person (See Instructions)   CO
                                                                           ---------------------------------------------

                                ----------------------------------------------------------------------------------------
Page 2 of ___ Pages CUSIP No. 847807 10 4 (1) Name of Reporting Person S.S. or I.R.S. Identification No. of Above Person BLOCKBUSTER PICTURES HOLDING CORPORATION ------------------------------------------------------------------------------ I.R.S. Identification No. 65-0418087 ------------------------------------------------------------------------------ (2) Check the Appropriate Box if a Member of Group (See Instructions) (a) ------------------------------------------------------------------------------------ (b) ------------------------------------------------------------------------------------ ----------------------------------------------------------------------------------- (3) SEC Use Only ---------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------ (4) Sources of Funds (See Instructions) ---------------------------------------------------- ---------------------------------------------------------------------------------------- (5) Check if Disclosure of Legal Proceedings is Required Pursuant to Items 2(d) or 2(e). ---------------------------------------------------------------------------------------- (6) Citizenship or Place of Organization Delaware --------------------------------------------------- ---------------------------------------------------------------------------------------- ------------ Number of (7) Sole Voting Power --------------------------------------------------------------- Shares -------------------------------------------------------------------------------- Beneficially (8) Shared Voting Power 69,010,580 -------------------------------------------------------- Owned by -------------------------------------------------------------------------------- Each (9) Sole Dispositive Power ---------------------------------------------------------- Reporting -------------------------------------------------------------------------------- Person (10) Shared Dispositive Power 69,010,580 ----------------------------------------------------- With ------------ -------------------------------------------------------------------------------- (11) Aggregate Amount Beneficially Owned by Each Reporting Person 69,010,580 ---------------------------------------------------------------------------------------- (12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) ---- ---------------------------------------------------------------------------------------- (13) Percent of Class Represented by Amount in Row (11) 79.23% ---------------------------------------------------------------------------------------- (14) Type of Reporting Person (See Instructions) CO --------------------------------------------- ----------------------------------------------------------------------------------------
Page 3 of ___ Pages CUSIP No. 847807 10 4 (1) Name of Reporting Person S.S. or I.R.S. Identification No. of Above Person VIACOM INC. ---------------------------------------------------------------------------------------- I.R.S. Identification No. 04-2949533 ---------------------------------------------------------------------------------------- (2) Check the Appropriate Box if a Member of Group (See Instructions) (a) ------------------------------------------------------------------------------------ (b) ------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------ (3) SEC Use Only ---------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------ (4) Sources of Funds (See Instructions) ---------------------------------------------------- ---------------------------------------------------------------------------------------- (5) Check if Disclosure of Legal Proceedings is Required Pursuant to Items 2(d) or 2(e). ---------------------------------------------------------------------------------------- (6) Citizenship or Place of Organization Delaware ---------------------------------------------------- ------------------------------------------------------------------------------------------------ ------------ Number of (7) Sole Voting Power --------------------------------------------------------------- Shares -------------------------------------------------------------------------------- Beneficially (8) Shared Voting Power 69,010,580 -------------------------------------------------------- Owned by -------------------------------------------------------------------------------- Each (9) Sole Dispositive Power ---------------------------------------------------------- Reporting -------------------------------------------------------------------------------- Person (10) Shared Dispositive Power 69,010,580 ----------------------------------------------------- With ---------- -------------------------------------------------------------------------------- (11) Aggregate Amount Beneficially Owned by Each Reporting Person 69,010,580 ------------------------------------------------------------------------------------ (12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) --- ---------------------------------------------------------------------------------------- (13) Percent of Class Represented by Amount in Row (11) 79.23% ---------------------------------------------------------------------------------------- (14) Type of Reporting Person (See Instructions) CO --------------------------------------------- ----------------------------------------------------------------------------------------
Page 4 of ___ Pages CUSIP No.947807 10 4 (1) Name of Reporting Person S.S. or I.R.S. Identification No. of Above Person SUMNER M. REDSTONE ---------------------------------------------------------------------------------------- S.S. No. ---------------------------------------------------------------------------------------- (2) Check the Appropriate Box if a Member of Group (See Instructions) (a) ------------------------------------------------------------------------------------ (b) ------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------ (3) SEC Use Only ---------------------------------------------------------------------------- ---------------------------------------------------------------------------------------- (4) Sources of Funds (See Instructions) ---------------------------------------------------- ---------------------------------------------------------------------------------------- (5) Check if Disclosure of Legal Proceedings is Required Pursuant to Items 2(d) or 2(e). ---------------------------------------------------------------------------------------- (6) Citizenship or Place of Organization United States ---------------------------------------------------- ---------------------------------------------------------------------------------------- ------------ Number of (7) Sole Voting Power -------------------------------------------------------------- Shares --------------------------------------------------------------------------- Beneficially (8) Shared Voting Power 69,010,580 ------------------------------------------------------- Owned by -------------------------------------------------------------------------------- Each (9) Sole Dispositive Power ----------------------------------------------------- Reporting -------------------------------------------------------------------------------- Person (10) Shared Dispositive Power 69,010,580 ----------------------------------------------------- With ------- -------------------------------------------------------------------------- (11) Aggregate Amount Beneficially Owned by Each Reporting Person ---------------------------- 69,010,580 ---------------------------------------------------------------------------------------- (12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) ---------------------------------------------------------------------------------------- (13) Percent of Class Represented by Amount in Row (11) -------------------------------------- 79.23% ---------------------------------------------------------------------------------------- (14) Type of Reporting Person (See Instructions) IN --------------------------------------------- ----------------------------------------------------------------------------------------
Page 5 of ___ Pages This Amendment No. 11 amends the Statement on Schedule 13D filed with the Securities and Exchange Commission on March 7, 1993 by Blockbuster Entertainment Corporation ("BEC"), Blockbuster Pictures Holding Corporation ("Holdings"), SEGI Holding Company ("SEGI") and Repinvesco, Inc. ("REPI"), as amended (the "Statement"). This Amendment No. 11 is filed with respect to the shares of common stock, par value $.10 per share (the "Common Stock"), of Spelling Entertainment Group Inc. (the "Issuer"), a Florida corporation, with its principal executive offices located at 5700 Wilshire Boulevard, Los Angeles, California 90036. Capitalized terms used but not defined herein have the meanings assigned to such terms in the Statement. Item 2. Identity and Background. ----------------------- Item 2 is hereby amended and supplemented as follows: As of August 30, 1994, REPI and Blockbuster Interactive Entertainment, Inc. ("BIEI"), reporting persons on this Statement, were merged with and into SEGI, a reporting person on the Statement, with SEGI as the surviving corporation. As a result thereof, REPI and BIEI ceased to be reporting persons on the Statement. All shares of Common Stock previously beneficially owned by REPI and BIEI are owned of record and beneficially by SEGI. As a result of the Merger described in Item 3 hereof, Viacom Inc., a Delaware corporation ("Viacom"), and Mr. Sumner M. Redstone became reporting persons on the Statement. Viacom has its principal office at 200 Elm Street, Dedham, Massachusetts 02026. Viacom is a diversified entertainment, publishing and communications company which holds the common stock of Viacom International Inc., a Delaware corporation engaged in the entertainment and communications businesses, and Paramount Communications Inc., a Delaware corporation engaged in the entertainment and publishing businesses. As of July 31, 1994, approximately 85.2% of the Class A Common Stock, par value $.01 per share, of Viacom ("Viacom Class A Common Stock") and 51.7% of the Class B Common Stock, par value $.01 per share, of Viacom ("Viacom Class B Common Stock") was owned by National Amusements, Inc., a Maryland corporation ("NAI"). NAI has its principal office at 200 Elm Street, Dedham, Massachusetts 02026. NAI's principal businesses are owning and operating movie theaters in the United States and United Kingdom and holding common stock of Viacom. 91.7% of the issued and outstanding shares of capital stock of NAI are owned by Mr. Sumner Redstone, directly or as trustee of various trusts. Sumner M. Redstone is an individual whose business address is c/o National Amusements, Inc., 200 Elm Street, Dedham, Massachusetts 02026. Mr. Page 6 of ___ Pages Redstone's principal occupation is Chairman of the Board, President and Chief Executive Officer of NAI, 200 Elm Street, Dedham, Massachusetts 20226; and Chairman of the Board of Viacom, 200 Elm Street, Dedham, Massachusetts 20226. Mr. Redstone is a citizen of the United States. The directors and executive officers of Viacom are set forth on Schedule I attached hereto. Schedule I sets forth the following information with respect to each such person: (i) name; (ii) business address (or residence address where indicated); and (iii) present principal occupation or employment and the name, principal business and address of any corporation or other organization in which such employment is conducted. All of the directors and executive officers of Viacom are citizens of the United States. During the last five years, neither Viacom nor any person named in Schedule I attached hereto (including Mr. Redstone) has been (a) convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors) or (b) a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws. Item 3. Source and Amount of Funds or Other Consideration. ------------------------------------------------- Item 3 of the Statement is hereby amended and supplemented as follows: The shares of Common Stock the subject of the Statement were previously beneficially owned by BEC, and are beneficially owned by Viacom and Mr. Redstone as a result of BEC's merger with and into Viacom (the "Merger") pursuant to the Agreement and Plan of Merger, dated as of January 7, 1994, between Viacom and BEC, as amended as of June 15, 1994 (the "Merger Agreement"). Pursuant thereto, each share of Common Stock (other than shares held by Viacom, BEC and, if appraisal rights are available under the Delaware General Corporation Law, those holders who have demanded and perfected appraisal rights) has been cancelled and converted into the right to receive (i) 0.08 of a share of Viacom Class A Common Stock, (ii) 0.60615 of a share of Viacom Class B Common Stock and (iii) up to an additional 0.13829 of a share of Viacom Class B Common Stock, with such number of shares depending on market prices of Viacom Class B Common Stock during the Page 7 of ___ Pages year following the effective time of the Merger, evidenced by one variable common right of Viacom. A copy of the press release issued by Viacom on September 29, 1994, relating to the consummation of the Merger, is attached hereto as Exhibit 99.1 and is incorporated herein by reference. Item 7. Material to Be Filed as Exhibits. -------------------------------- 99.1 Press release issued by Viacom Inc. on September 29, 1994. 99.2 Limited Power of Attorney. Page 8 of ___ Pages Signature --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. October 4, 1994 SEGI HOLDING CO. By /s/ Thomas W. Hawkins ---------------------------- Name: Thomas W. Hawkins Title: Sr. Vice President, General Counsel and Secretary Page 9 of ___ Pages Signature --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. October 4, 1994 BLOCKBUSTER PICTURES HOLDING CORPORATION By /s/ Thomas W. Hawkins ---------------------------- Name: Thomas W. Hawkins Title: Sr. Vice President, General Counsel and Secretary Page 10 of ___ Pages Signature --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. October 4, 1994 VIACOM INC. By /s/ Philippe P. Dauman ---------------------------- Name: Philippe P. Dauman Title: Executive Vice President, General Counsel, Chief Administrative Officer and Secretary Page 11 of ___ Pages Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this Statement is true, complete and correct. October 4, 1994 * --------------------------------- Sumner M. Redstone, Individually *By /s/ Philippe P. Dauman ----------------------------------------------- Philippe P. Dauman Attorney-in-Fact under the Limited Power of Attorney filed as Exhibit 99.2 to the Statement, Amendment No. 11. Page 12 of ___ Pages
Schedule I Executive Officers Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed ---- ----------------- ------------- -------------- Sumner M. Redstone* Viacom Inc. Chairman of the Board National Amusements, 200 Elm Street of Viacom; Chairman of Inc. Dedham, MA 02026 the Board and Viacom Inc. President, Chief 200 Elm Street Executive Officer of Dedham, MA 02026 NAI Frank J. Biondi, Jr.* Viacom International President, Chief Viacom International Inc. Executive Officer of Inc. 1515 Broadway Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 Raymond A. Boyce Viacom International Sr. VP, Corporate Viacom International Inc. Relations of Viacom Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 Vaughn A. Clarke Viacom International Sr. VP, Treasurer of Viacom International Inc. Viacom Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 Philippe P. Dauman* Viacom International Executive VP, General Viacom International Inc. Counsel, Chief Inc. 1515 Broadway Administrative Officer 1515 Broadway New York, NY 10036 and Secretary of Viacom New York, NY 10036 Thomas E. Dooley Viacom International Executive VP, Finance, Viacom International Inc. Corporate Development Inc. 1515 Broadway and Communications of 1515 Broadway New York, NY 10036 Viacom New York, NY 10036 Michael D. Fricklas Viacom International Sr. VP, Deputy General Viacom International Inc. Counsel of Viacom Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 Rudolph L. Hertlein Viacom International Sr. VP of Viacom Viacom International Inc. Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 Edward D. Horowitz Viacom International Sr. VP, Technology of Viacom International Inc. Viacom; Chairman, Chief Inc. 1515 Broadway Executive Officer of 1515 Broadway New York, NY 10036 New Media and New York, NY 10036 Interactive Television
____________________ *Director Page 1
Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed ---- ----------------- ------------- -------------- Kevin C. Lavan Viacom International Sr. VP, Controller and Viacom International Inc. Chief Accounting Inc. 1515 Broadway Officer of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 Henry Leingang Viacom International Sr. VP, Chief Viacom International Inc. Information Officer of Inc. 1515 Broadway Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 William A. Roskin Viacom International Sr. VP, Human Resources Viacom International Inc. and Administration of Inc. 1515 Broadway Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 George S. Smith, Jr. Viacom International Sr. VP, Chief Financial Viacom International Inc. Officer of Viacom Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 Mark M. Weinstein Viacom International Sr. VP, Government Viacom International Inc. Affairs of Viacom Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 Directors Steven R. Berrard* Blockbuster President and Chief Blockbuster Entertainment Executive Officer of Entertainment Group the Blockbuster Group One Blockbuster Plaza Entertainment Group One Blockbuster Plaza Fort Lauderdale, FL Fort Lauderdale, FL 33301 33301 William C. Ferguson NYNEX Corporation Chairman of the Board NYNEX Corporation 335 Madison Avenue and Chief Executive 335 Madison Avenue New York, NY 10017 Officer of NYNEX New York, NY 10017 H. Wayne Huizenga Blockbuster Vice Chairman of the Blockbuster Entertainment Board of Viacom; Entertainment Group Chairman of the Board Group One Blockbuster Plaza of Huizenga Holdings, One Blockbuster Plaza Fort Lauderdale, FL Inc.; Chairman of the Fort Lauderdale, FL 33301 Board of the Issuer 33301 George D. Johnson, Jr.* Blockbuster President -- Domestic Blockbuster Entertainment Consumer Division of Entertainment Group the Blockbuster Group One Blockbuster Plaza Entertainment Group One Blockbuster Plaza Fort Lauderdale, FL Fort Lauderdale, FL 33301 33301 Ken Miller CS First Boston Vice Chairman of CS CS First Boston Park Avenue Plaza First Boston Park Avenue Plaza 55 East 52nd Street 55 East 52nd Street New York, NY 10055 New York, NY 10055
------------------- * It is anticipated that the Board of Directors of Viacom will promptly elect Messrs. Berrard and Johnson to the Board, as disclosed in the Joint Proxy Statement/Prospectus of Viacom and BEC in connection with the Merger. Page 2
Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed ---- ----------------- ------------- -------------- Brent D. Redstone 31270 Eagle Crest Lane Self-Employed Evergreen, CO 80439 [Residence] Frederic V. Salerno NYNEX Corporation Vice Chairman--Finance NYNEX Corporation 335 Madison Avenue and Business 335 Madison Avenue New York, NY 10017 Development of NYNEX New York, NY 10017 William Schwartz Yeshiva University VP for Academic Affairs Yeshiva University 2495 Amsterdam Avenue (chief academic 2495 Amsterdam Avenue New York, NY 10033 officer) of Yeshiva New York, NY 10033 University
Page 3 Exhibit Index Exhibit No. Description Page No. ---------- ----------- -------- 99.1 Press release issued by Viacom Inc. on September 29, 1994. 99.2 Limited Power of Attorney Page 13 of ___ Pages


                           News from VIACOM
               VIACOM COMPLETES MERGER WITH BLOCKBUSTER
        --Combined Company Has Capitalization of $26 Billion--

  New York, New York, September 29, 1994 -- Viacom Inc. (AMEX: VIA
  and VIAB) and Blockbuster Entertainment Corporation (NYSE: BV)
  have completed their merger, it was announced today by Sumner M.
  Redstone, Chairman of the Board, and Frank J. Biondi, Jr.,
  President and Chief Executive Officer, of Viacom.

  As previously announced, H. Wayne Huizenga, former Chairman of
  the Board and Chief Executive Officer of Blockbuster, has been
  named Vice Chairman of Viacom, as well as Chairman of a newly
  formed unit of the Company, the Blockbuster Entertainment Group.
  Steven R. Berrard, formerly Vice Chairman, President and Chief
  Operating Officer of Blockbuster, will serve as President and
  Chief Executive Officer of the Blockbuster Entertainment Group.

  The merger was approved by holders of Viacom Class A Common Stock
  and stockholders of Blockbuster at Viacom's Special Meeting of
  Stockholders held today in New York City and Blockbuster's
  Special Meeting of Stockholders held today in Fort Lauderdale,
  Florida.  A total of 50,726,022 shares, or 95%, of the
  outstanding Viacom Class A shares, approved the merger.  A total
  of 147,122,912 shares, or 57.7%, of the outstanding Blockbuster
  shares, approved the merger.

  In making the announcement, Mr. Redstone said, "With the
  completion of Viacom's merger with Blockbuster, we have created a
  single, incomparable, global media colossus.  The new Viacom not
  only controls many of the world's most valuable and recognizable
  entertainment and publishing brands, but also has the
  distribution, size and scope to drive these brands into every
  region of the world.  With pro forma combined  capitalization of
  $26 billion at June 30, 1994, Viacom is positioned to become the
  fastest growing media company in the world."

  Mr. Biondi said, "We are moving aggressively to consolidate
  Viacom and Blockbuster, implement new cross-divisional projects
  at our existing operations, and capitalize on new opportunities -
  - just as we did immediately following our acquisition of
  Paramount.  In addition, one of our highest priorities will be to
  continue with our financial restructuring program to reduce the
  cost of our debt and enhance our financial flexibility, thereby
  enabling us to reinvest in the continued expansion of our core
  business."

  Mr. Huizenga said, "The completion of this merger creates an
  array of new opportunities for Blockbuster's businesses.  Our
  operations -- and the talented people behind them -- are now part
  of one of the world's largest and most successful entertainment
  companies.  As members of the Viacom family, they will now have
  the chance to expand in new directions and strengthen the
  Blockbuster brand in the growing global entertainment
  marketplace."

  Mr. Berrard said, "Viacom and Blockbuster share remarkably
  similar histories -- both are companies with entrepreneurial
  spirit, creative management teams, a commitment to excellence and
  exceptional financial track records.  Today marks the beginning
  of an exciting new era, one which we firmly believe will yield
  even greater achievements."

  As a result of the merger, each share of Blockbuster stock has
  been converted into the right to receive 0.08 of a share of
  Viacom Class A Common Stock, 0.60615 of a share of Viacom Class B
  Common Stock, and one variable common right (VCR).  Each VCR will
  represent the right to receive up to an additional 0.13829 of a
  share of Viacom Class B Stock, depending upon market prices of
  Viacom Class B Common Stock during the period until September 29,
  1995.

  Viacom Inc. is one of the world's largest entertainment and
  publishing companies and a leading force in nearly every segment
  of the international media marketplace.  The operations of Viacom
  include Blockbuster Music; Blockbuster Video; MTV Networks;
  Paramount Parks; Paramount Pictures; Paramount Television;
  Showtime Networks Inc.; Simon & Schuster; Viacom Interactive
  Media; cable systems serving 1.1 million customers; movie screens
  in 11 countries; 14 radio stations; 12 television stations; and
  majority interests in Spelling Entertainment Group and Discovery
  Zone.  National Amusements, Inc., a closely held corporation
  which owns and operates more than 850 movie screens in the U.S.
  and the U.K., is the parent company of Viacom Inc.
                              #   #   #

  Contact:           Carl Folta                Hilary Condit
                     212/258-6352              212/258-6346






                                 LIMITED POWER OF ATTORNEY
                                 -------------------------


                         KNOW ALL MEN BY THESE PRESENTS, that the person
               whose signature appears below constitutes and appoints
               Philippe D. Dauman his true and lawful attorney-in-fact and
               agent, with full power of substitution and resubstitution,
               for him and in his name, place and stead, in any and all
               capacities, to sign any and all Statements on Schedule 13D
               filed under the Securities Exchange Act of 1934, as amended,
               and any and all amendments to such Statements on Schedule
               13D, with respect to the Common Stock, par value $.10 per
               share, of Spelling Entertainment Group Inc., a Florida
               corporation, and to file the same, with all exhibits
               thereto, and other documents in connection therewith, with
               the Securities and Exchange Commission, granting unto said
               attorney-in-fact and agent full power and authority to do
               and perform each and every act and thing requisite and
               necessary to be done in and about the premises, as he might
               or could in person, hereby ratifying and confirming all that
               said attorney-in-fact and agent, or his substitute or
               substitutes, may lawfully do or cause to be done by virtue
               hereof.

                         IN WITNESS WHEREOF, the undersigned has caused
               this Limited Power of Attorney to be executed as of the 29th
               day of September, 1994.





                                                  /s/ Sumner M. Redstone
                                                  -----------------------------
                                                  Sumner M. Redstone