SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
              ----------------------------------------------------

                                  SCHEDULE 13D

                               (Amendment No. 13)

                    Under the Securities Exchange Act of 1934


                        SPELLING ENTERTAINMENT GROUP INC.
                                (Name of Issuer)

                     Common Stock, Par Value $.10 Per Share
                         (Title of Class of Securities)

                                   847807 10 4
                                 (CUSIP Number)

                            Philippe P. Dauman, Esq.
                                   Viacom Inc.
                                  1515 Broadway
                            New York, New York 10036
                            Telephone: (212) 258-6000
                     (Name, Address and Telephone Number of
                    Person Authorized to Receive Notices and
                                 Communications)

                                    Copy to:

                              Stephen R. Volk, Esq.
                               Shearman & Sterling
                              599 Lexington Avenue
                               New York, NY 10022
                            Telephone: (212) 848-4000

                                 August 10, 1995
             (Date of Event which Requires Filing of this Statement)

                   ------------------------------------------

     If the filing  person has  previously  filed a statement on Schedule 13G to
report the acquisition  which is the subject of this Schedule 13D, and is filing
this schedule  because of Rule  13d-1(b)(3) or (4), check the following box \ \.
Check the following box if a fee is being paid with this statement \  \.




                                       1


CUSIP No. 847807 10 4
(1)     Name of Reporting Person
        S.S. or I.R.S. Identification No. of Above Person
                SEGI HOLDING CO.
- -----------------------------------------------------------------------------
        I.R.S. Identification No. 65-0418084
- -----------------------------------------------------------------------------

(2)     Check the Appropriate Box if a Member of Group (See Instructions)

\ \     (a)-----------------------------------------------------------------
\ \     (b)-----------------------------------------------------------------
           -----------------------------------------------------------------

(3)     SEC Use Only--------------------------------------------------------
- ----------------------------------------------------------------------------

(4)     Sources of Funds (See Instructions)---------------------------------
- ----------------------------------------------------------------------------
- ----------------------------------------------------------------------------

(5)     Check if Disclosure of Legal Proceedings is Required Pursuant
        to Items 2(d) or 2(e).
- ----------------------------------------------------------------------------

(6)     Citizenship or Place of Organization    Delaware
                                             -------------------------------
- ----------------------------------------------------------------------------

- ----------
 Number of      (7)  Sole Voting Power--------------------------------------
  Shares
Beneficially    (8)  Shared Voting Power        69,010,580
 Owned by                                 ----------------------------------
  Each          (9)  Sole Dispositive Power---------------------------------
Reporting
  Person        (10) Shared Dispositive Power        69,010,580
    With                                       ------------------------------
- --------

(11)  Aggregate  Amount   Beneficially   Owned  by  Each  Reporting  Person
                         69,010,580
- ----------------------------------------------------------------------------

(12)  Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
      Instructions)---------------------------------------------------------
- ----------------------------------------------------------------------------

(13)  Percent of Class Represented by Amount in Row (11)
      78% (includes share subject to currently exercisable warrants)
- ----------------------------------------------------------------------------

(14)    Type of Reporting Person (See Instructions)  CO
                                                    ------------------------
- ----------------------------------------------------------------------------




                                       2


CUSIP No. 847807 10 4
(1)     Name of Reporting Person
        S.S. or I.R.S. Identification No. of Above Person
                BLOCKBUSTER PICTURES HOLDING CORPORATION
- -----------------------------------------------------------------------------
        I.R.S. Identification No. 65-0418087
- -----------------------------------------------------------------------------

(2)     Check the Appropriate Box if a Member of Group (See Instructions)

\  \     (a)----------------------------------------------------------------
\  \     (b)----------------------------------------------------------------
- ----------------------------------------------------------------------------

(3)     SEC Use Only--------------------------------------------------------
- ----------------------------------------------------------------------------

(4)     Sources of Funds (See Instructions)---------------------------------
- ----------------------------------------------------------------------------

(5) Check if Disclosure of Legal  Proceedings is Required Pursuant to Items
    2(d) or 2(e).
- ---------------------------------------------------------------------------

(6)     Citizenship or Place of Organization    Delaware
                                             ------------------------------
- ---------------------------------------------------------------------------

- ----------
 Number of      (7)  Sole Voting Power-------------------------------------
  Shares
Beneficially    (8)  Shared Voting Power        69,010,580
 Owned by                               -----------------------------------
  Each          (9)  Sole Dispositive Power--------------------------------
Reporting
  Person        (10) Shared Dispositive Power    69,010,580
   With                                       -----------------------------
- ----------

(11)  Aggregate Amount Beneficially Owned by Each Reporting Person
                        69,010,580
- ----------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
     Instructions)
- ---------------------------------------------------------------------------

(13)  Percent  of Class  Represented  by Amount  in Row (11)
         78% (includes shares subject to currently exercisable warrants)
- ---------------------------------------------------------------------------

(14)  Type of Reporting Person (See Instructions)   CO
                                                  -------------------------
- ---------------------------------------------------------------------------



                                       3



CUSIP No. 847807 10 4
(1)     Name of Reporting Person
        S.S. or I.R.S. Identification No. of Above Person
                VIACOM INC.
- -----------------------------------------------------------------------------
                I.R.S. Identification No. 04-2949533
- -----------------------------------------------------------------------------

(2)     Check the Appropriate Box if a Member of Group (See Instructions)

\  \    (a)-----------------------------------------------------------------
\  \    (b)-----------------------------------------------------------------

(3)     SEC Use Only--------------------------------------------------------
- ----------------------------------------------------------------------------

(4)     Sources of Funds (See Instructions)---------------------------------
- ----------------------------------------------------------------------------

(5)     Check if Disclosure of Legal  Proceedings is Required Pursuant to Items
        2(d) or 2(e).
- ----------------------------------------------------------------------------

(6)     Citizenship or Place of Organization    Delaware
                                             -------------------------------
- ----------------------------------------------------------------------------


- ----------
 Number of      (7)  Sole Voting Power-------------------------------------
  Shares
Beneficially    (8)  Shared Voting Power     69,010,580
 Owned by                                ----------------------------------
  Each          (9)  Sole Dispositive Power--------------------------------
Reporting
  Person        (10)    Shared Dispositive Power     69,010,580
   With                                           -------------------------
- ----------

(11)    Aggregate Amount Beneficially Owned by Each Reporting Person
                69,010,580
- --------------------------------------------------------------------------

(12)    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
        Instructions)-----------------------------------------------------
- --------------------------------------------------------------------------

(13)    Percent of Class  Represented by Amount in Row (11)
           78% (includes shares subject to currently exercisable warrants)
- --------------------------------------------------------------------------

(14)    Type of Reporting Person (See Instructions)   CO
                                                    ----------------------
- --------------------------------------------------------------------------



                                       4



CUSIP No.947807 10 4

(1)     Name of Reporting Person
        S.S. or I.R.S. Identification No. of Above Person
                       SUMNER M. REDSTONE
- ---------------------------------------------------------------------------
                       S.S. No.
- ---------------------------------------------------------------------------

(2)     Check the Appropriate Box if a Member of Group (See Instructions)

\  \   (a)----------------------------------------------------------------
 \  \  (b)----------------------------------------------------------------
- --------------------------------------------------------------------------

(3)     SEC Use Only------------------------------------------------------
- --------------------------------------------------------------------------

(4)     Sources of Funds (See Instructions)-------------------------------
- --------------------------------------------------------------------------

(5)     Check if Disclosure of Legal  Proceedings is Required Pursuant to Items
        2(d) or 2(e).-----------------------------------------------------

(6)     Citizenship or Place of Organization   United States
                                             ----------------------------
- -------------------------------------------------------------------------


- ----------
 Number of      (7)  Sole Voting Power-----------------------------------
  Shares
Beneficially    (8)  Shared Voting Power          69,010,580
  Owned by                               --------------------------------
  Each          (9)  Sole Dispositive Power------------------------------
 Reporting
 Person         (10)  Shared Dispositive Power   69,010,580
   With                                        --------------------------
- ----------

(11)  Aggregate  Amount   Beneficially   Owned  by  Each  Reporting  Person
                    69,010,580
- -------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
     Instructions)-------------------------------------------------------

(13) Percent of Class  Represented by Amount in Row (11)
      78% (includes shares subject to currently exercisable warrants)
- -------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions)         IN
                                                  -----------------------
- -------------------------------------------------------------------------



                                       5



     This  Amendment  No. 13 amends the Statement on Schedule 13D filed with the
Securities and Exchange Commission on March 7, 1993 by Blockbuster Entertainment
Corporation ("BEC"), Blockbuster Pictures Holding Corporation ("Holdings"), SEGI
Holding  Company  ("SEGI")  and  Repinvesco,  Inc.  ("REPI"),  as  amended  (the
"Statement").  This  Amendment  No. 13 is filed  with  respect  to the shares of
common  stock,  par value  $.10 per share  (the  "Common  Stock"),  of  Spelling
Entertainment  Group  Inc.  (the  "Issuer"),  a  Florida  corporation,  with its
principal  executive  offices located at 5700 Wilshire  Boulevard,  Los Angeles,
California  90036.  Capitalized  terms  used  but not  defined  herein  have the
meanings assigned to such terms in the Statement.

Item 2. Identity and Background.
        -----------------------

     Item 2 is  hereby  amended  and  supplemented  to  reflect  changes  in the
directors and executive  officers of Viacom Inc. Schedule I attached hereto sets
forth the following information with respect to each such person:

          (i)     name;

          (ii)    business address (or residence address where indicated); and

          (iii)   present principal occupation  or  employment  and  the  name,
                  principal  business  and address of any  corporation  or other
                  organization in which such employment is conducted.

     All of the directors  and executive  officers of Viacom are citizens of the
United States.

     During the last five years, neither Viacom nor any person named in Schedule
I attached hereto  (including Mr. Redstone) has been (a) convicted in a criminal
proceeding (excluding traffic violations or similar misdemeanors) or (b) a party
to a  civil  proceeding  of a  judicial  or  administrative  body  of  competent
jurisdiction and as a result of such proceeding was or is subject to a judgment,
decree  or final  order  enjoining  future  violations  of,  or  prohibiting  or
mandating activities subject to, federal or state securities laws or finding any
violation with respect to such laws.


Item 4. Purpose of the Transaction.
        --------------------------

     Item 4 is hereby amended and supplemented as follows:

     On August 10, 1995, Viacom Inc. ("Viacom")  announced that it will sell the
Issuer.  Viacom also  announced it will acquire the Issuer's  interest in Virgin
Interactive  Entertainment  Limited  ("Virgin").   Viacom  anticipates  that  an
independent  committee  of the  Issuer's  Board of  Directors  will be formed to
negotiate  the terms of the  Virgin  transaction.  A copy of the  press  release
issued by  Viacom,  dated  August  10,  1995,  relating  to the  above-described
transactions is attached  hereto as Exhibit 99.1 and is  incorporated  herein by
reference.



                                       6



Item 7. Material to Be Filed as Exhibits.
        --------------------------------

99.1    Press release issued by Viacom Inc. on August 10, 1995.

99.2    Limited Power of Attorney (previously filed).




                                       7



                                   Schedule I

                               Executive Officers



Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed - ---- ----------------- -------------------- ------------------------ Sumner M. Redstone* Viacom Inc. Chairman of the Board National Amusements, Inc. 1515 Broadway of Viacom; Chairman 200 Elm Street New York, NY 10036 of the Board and Dedham, MA 02026 President, Chief Executive Officer of National Amusements, Inc. Frank J. Biondi, Jr.* Viacom Inc. President, Chief Viacom International Inc. 1515 Broadway Executive Officer 1515 Broadway New York, NY 10036 of Viacom New York, NY 10036 Vaughn A. Clarke Viacom Inc. Sr. VP, Treasurer of Viacom International Inc. 1515 Broadway Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 Philippe P. Dauman* Viacom Inc. Executive VP, General Viacom International Inc. 1515 Broadway Counsel, Chief 1515 Broadway New York, NY 10036 Administrative Officer New York, NY 10036 and Secretary of Viacom Thomas E. Dooley Viacom Inc. Executive VP, Finance, Viacom International Inc. 1515 Broadway Corporate Development and 1515 Broadway New York, NY 10036 Communications of Viacom New York, NY 10036 Carl D. Folta Viacom Inc. Sr. VP, Corporate Viacom International Inc. 1515 Broadway Relations of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 Michael D. Fricklas Viacom Inc. Sr. VP, Deputy General Viacom International Inc. 1515 Broadway Counsel of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 Susan C. Gordon Viacom Inc. Vice President, Controller Viacom International Inc 1515 Broadway and Chief Accounting 1515 Broadway New York, NY 10036 Officer of Viacom New York, NY 10036 Rudolph L. Hertlein Viacom Inc. Sr. VP of Viacom Viacom International Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 __________ *also a Director
8
Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed - ---- ----------------- -------------------- ------------------------ Edward D. Horowitz Viacom Inc. Sr. VP, Technology of Viacom International Inc. 1515 Broadway Viacom; Chairman, Chief 1515 Broadway New York, NY 10036 Executive Officer New York, NY 10036 of New Media and Interactive Television Henry Leingang Viacom Inc. Sr. VP, Chief Information Viacom International Inc. 1515 Broadway Officer of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 William A. Roskin Viacom Inc. Sr. VP, Human Resources Viacom International Inc. 1515 Broadway and Administration of 1515 Broadway New York, NY 10036 Viacom New York, NY 10036 George S. Smith, Jr. Viacom Inc. Sr. VP, Chief Financial Viacom International Inc. 1515 Broadway Officer of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 Mark M. Weinstein Viacom Inc. Sr. VP, Government Viacom International Inc. 1515 Broadway Affairs of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 DIRECTORS --------- George S. Abrams Winer & Abrams Attorney Winer & Abrams One Court Street One Court Street Boston, MA 02108 Boston, MA 02108 Steven R. Berrard Blockbuster Entertainment President and Chief Blockbuster Group Executive Officer Entertainment One Blockbuster Plaza of the Blockbuster Group Fort Lauderdale, FL Entertainment Group One Blockbuster Plaza 33301 Fort Lauderdale, FL 33301 H. Wayne Huizenga Blockbuster Entertainment Vice Chairman of Viacom Blockbuster Group Inc.; Chairman of the Entertainment One Blockbuster Plaza Board and Chief Group Fort Lauderdale, FL Executive Officer of One Blockbuster Plaza 33301 Blockbuster Entertainment Fort Lauderdale, FL Group; Chairman of the 33301 Board of Huizenga Holdings, Inc.; Chairman of the Board of Spelling Entertainment Group Inc. George D. Johnson, Jr. Blockbuster Entertainment President -- Domestic Blockbuster Group Consumer Division Entertainment One Blockbuster Plaza of the Blockbuster Group Fort Lauderdale, FL Entertainment Group One Blockbuster Plaza 33301 Fort Lauderdale, FL 33301 Ken Miller C.S. First Boston Vice Chairman of C.S. C.S. First Boston Park Avenue Plaza First Boston Park Avenue Plaza 55 East 52nd Street 55 East 52nd Street New York, NY 10055 New York, NY 10055 Brent D. Redstone 31270 Eagle Crest Lane Self-Employed Evergreen, CO 80439 [Residence] Shari Redstone National Amusements, Inc. Executive Vice President National Amusements, 200 Elm Street of National Amusements, Inc. Dedham, MA 02026 Inc. 200 Elm Street Dedham, MA 02026
9
Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed - ---- ----------------- -------------------- ------------------------ Frederic V. Salerno NYNEX Corporation Vice Chairman--Finance NYNEX Corporation 335 Madison Avenue and Business 335 Madison Avenue New York, NY 10017 Development of NYNEX New York, NY 10017 William Schwartz Yeshiva University VP for Academic Affairs Yeshiva University 2495 Amsterdam Avenue (chief academic officer) 2495 Amsterdam Avenue New York, NY 10033 of Yeshiva University New York, NY 10033 Ivan Seidenberg NYNEX Corporation Chairman of the Board and NYNEX Corporation 335 Madison Avenue Chief Executive Officer 335 Madison Avenue New York, NY 10017 of NYNEX New York, MY 10017
10 Signature - --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. August 10, 1995 SEGI HOLDING CO. By /s/ Michael D. Fricklas ---------------------------- Name: Michael D. Fricklas Title: Senior Vice President 11 PAGE> Signature - --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. August 10, 1995 BLOCKBUSTER PICTURES HOLDING CORPORATION By /s/ Michael D. Fricklas ------------------------------ Name: Michael D. Fricklas Title: Senior Vice President 12 Signature - --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. August 10, 1995 VIACOM INC. By /s/ Michael D. Fricklas ------------------------------- Name: Michael D. Fricklas Title: Senior Vice President, Deputy General Counsel 13 Signature - --------- After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this Statement is true, complete and correct. August 10, 1995 * ------------------------------------------- Sumner M. Redstone, Individually *By /s/ Philippe P. Dauman --------------------------- Philippe P. Dauman Attorney-in-Fact under the Limited Power of Attorney filed as Exhibit 99.2 to the Statement, Amendment No. 11. 14 Exhibit Index Exhibit No. Description Page No. 99.1 Press release issued by Viacom Inc. on August 10, 1995. 99.2 Limited Power of Attorney (previously filed)




                                  EXHIBIT 99.1


                     VIACOM TO SELL SPELLING ENTERTAINMENT

      Will Acquire Spelling's Interest In Virgin Interactive Entertainment


     New York,  N.Y.,  August  10,  1995 --  Viacom  Inc.  (AMEX:  VIA and VIAB)
announced today that it will sell Spelling  Entertainment Group Inc. (NYSE: SP).
Spelling,  a TV and film producer,  is a 78% owned subsidiary of Viacom acquired
as part of Viacom's purchase of Blockbuster Entertainment in September 1994.

     Viacom has retained the investment  banking firm of Bear Stearns & Co. Inc.
to identify qualified purchasers and to assist in the evaluation of proposals.

     The Company also  announced it will acquire  Spelling's  interest in Virgin
Interactive  Entertainment Limited, the preeminent multimedia software unit that
Spelling  acquired in the fall of 1994. An  independent  committee of Spelling's
Board  of  Directors  will be  formed  to  negotiate  the  terms  of the  Virgin
transaction.

     Sumner M.  Redstone,  Chairman  of the Board of  Viacom,  said "The sale of
Spelling  is  another  major  step in  sharpening  our  focus  and  follows  the
previously  consummated  sales of  Madison  Square  Garden and our  interest  in
Lifetime,  and  the  recently  announced  spin-off  of our  cable  systems.  The
substantial   net  proceeds  we  anticipate  from  the  sale  of  Spelling  will
essentially  complete the process of  establishing  Viacom as one of the world's
most  strongly  capitalized  global media  companies.  We will  continue to take
advantage of the many growth  opportunities  of our businesses  around the world
while maintaining a very strong balance sheet."

     "Spelling  is a unique  and  valuable  entertainment  franchise  with  rich
libraries of TV shows and motion pictures and we are reluctant to part with it,"
said Frank J. Biondi,  Jr.,  President  and Chief  Executive  Officer of Viacom.
"However,  after evaluating our  content-rich  asset portfolio and the potential
overlap with our Paramount Television operations, we feel Spelling could provide
even more  benefit  to others  looking  to build or enhance  their  presence  in
programming.  We are retaining our interest in Virgin Interactive  Entertainment
because of the  importance of the new and burgeoning  multimedia  market and its
position as a core asset in our overall strategic vision for that market."



                                       15


     Spelling  Entertainment  Group Inc., based in Los Angeles,  has long been a
preeminent  producer and distributor of TV programming  (Melrose Place,  Beverly
Hills  90210) and motion  pictures.  In recent  years,  Spelling  has  expanded,
acquiring Republic Entertainment,  with its strong home-video distribution and a
library of 7,000 titles.

     Virgin  Entertainment is one of the world's leading developers,  publishers
and  distributors  of  interactive  entertainment  software,  including "The 7th
Guest" and "The Lion King."

     Viacom Inc.  is one of the world's  largest  entertainment  and  publishing
companies and a leading force in nearly every segment of the international media
marketplace.  The operations of Viacom include  Blockbuster  Music,  Blockbuster
Video, MTV Networks,  Paramount Parks, Paramount Pictures, Paramount Television,
Showtime  Networks,  Simon & Schuster and Viacom  Interactive  Media, as well as
cable systems serving 1.2 million customers,  radio and television stations, and
movie  screens  in 11  countries.  Viacom  also has a  substantial  interest  in
Discovery Zone and a majority interest in Spelling Entertainment Group. National
Amusements,  Inc., a closely  held  corporation  which owns and operates  almost
1,000 screens in the U.S. and the U.K., is the parent company of Viacom.

                                     # # #

Contact:        Carl Folta
                212/258-6352