SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
              ----------------------------------------------------

                                  SCHEDULE 13D

                               (Amendment No. 14)

                    Under the Securities Exchange Act of 1934


                        SPELLING ENTERTAINMENT GROUP INC.
                                (Name of Issuer)

                     Common Stock, Par Value $.10 Per Share
                         (Title of Class of Securities)

                                   847807 10 4
                                 (CUSIP Number)

                            Philippe P. Dauman, Esq.
                                   Viacom Inc.
                                  1515 Broadway
                            New York, New York 10036
                            Telephone: (212) 258-6000
                     (Name, Address and Telephone Number of
                    Person Authorized to Receive Notices and
                                 Communications)

                                January 17, 1996
        (Date of Event which Requires Filing of this Statement)

                    ========================================

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box /  /.
Check the following box if a fee is being paid with this statement /  /.





                                  Page 1 of 12



CUSIP No. 847807 10 4
(1)     Name of Reporting Person
        S.S. or I.R.S. Identification No. of Above Person
                    SEGI HOLDING CO.
        -----------------------------------------------------------------------
                     I.R.S. Identification No. 65-0418084
        ----------------------------------------------------------------------

(2)     Check the Appropriate Box if a Member of Group (See Instructions)

/  /  (a)---------------------------------------------------------------------

/  /  (b)---------------------------------------------------------------------
- ------------------------------------------------------------------------------

(3)     SEC Use Only---------------------------------------------------------
- -----------------------------------------------------------------------------


(4)     Sources of Funds (See Instructions) -----------------------------------
        -----------------------------------------------------------------------
        -----------------------------------------------------------------------
(5)     Check if Disclosure of Legal Proceedings is Required Pursuant
        to Items 2(d) or 2(e).------------------------------------------------

(6)     Citizenship or Place of Organization    Delaware
                                             ----------------------------------
        -----------------------------------------------------------------------

- ----------
Number of        (7)    Sole Voting Power--------------------------------------
 Shares
Beneficially     (8)    Shared Voting Power        69,010,580
 Owned by                                  ------------------------------------
   Each          (9)   Sole Dispositive Power----------------------------------
Reporting
  Person        (10)    Shared Dispositive Power   69,010,580
    With                                        -------------------------------
- ---------


(11)    Aggregate Amount Beneficially Owned by Each Reporting
        Person          69,010,580
              -----------------------------------------------------------------

(12)    Check if the Aggregate Amount in Row (11) Excludes Certain
        Shares (See Instructions)----------------------------------------------
        -----------------------------------------------------------------------

(13)    Percent of Class Represented by Amount in Row (11)
        approximately 76.6% (includes share subject to currently
- ------------------------------------------------------------------------------
        exercisable warrants)
- -------------------------------------------------------------------------------

(14)    Type of Reporting Person (See Instructions)  CO
                                                   ----------------------------
        -----------------------------------------------------------------------


                                  Page 2 of 12


CUSIP No. 847807 10 4
(1)     Name of Reporting Person
        S.S. or I.R.S. Identification No. of Above Person
                VIACOM INC.
        ----------------------------------------------------------------------
                I.R.S. Identification No. 04-2949533
        -----------------------------------------------------------------------

(2)     Check the Appropriate Box if a Member of Group
        (See Instructions)

/  /    (a)-------------------------------------------------------------------
/  /    (b)-------------------------------------------------------------------
- ------------------------------------------------------------------------------

(3)     SEC Use Only-----------------------------------------------------------
        -----------------------------------------------------------------------

(4)     Sources of Funds (See Instructions)------------------------------------
        -----------------------------------------------------------------------

(5)     Check if Disclosure of Legal Proceedings is Required
        Pursuant to Items 2(d) or 2(e).----------------------------------------
        -----------------------------------------------------------------------

(6)     Citizenship or Place of Organization    Delaware
                                            -----------------------------------
        -----------------------------------------------------------------------

- ---------
 Number of      (7)     Sole Voting Power--------------------------------------
  Shares                -------------------------------------------------------
Beneficially    (8)     Shared Voting Power     69,010,580
 Owned by                                  ------------------------------------
  Each                  -------------------------------------------------------
Reporting       (9)     Sole Dispositive Power---------------------------------
                        -------------------------------------------------------
  Person        (10)    Shared Dispositive Power     69,010,580
   With                                         -------------------------------
- ---------              -------------------------------------------------------
(11)    Aggregate Amount Beneficially Owned by Each Reporting Person
                69,010,580
       ----------------------------------------------------------------------

(12)    Check if the Aggregate Amount in Row (11) Excludes Certain Shares
        (See Instructions)-----------------------------------------------------
       -----------------------------------------------------------------------

(13)    Percent of Class Represented by Amount in Row (11)
        approximately 76.6% (includes shares subject to currently
- ------------------------------------------------------------------------------
        exercisable warrants)
- ------------------------------------------------------------------------------

(14)    Type of Reporting Person (See Instructions)   CO
                                                   ----------------------------
        -----------------------------------------------------------------------


                                  Page 3 of 12


CUSIP No.947807 10 4

(1)     Name of Reporting Person
        S.S. or I.R.S. Identification No. of Above Person
                       SUMNER M. REDSTONE
        ----------------------------------------------------------------------
                       S.S. No.
        ----------------------------------------------------------------------

(2)     Check the Appropriate Box if a Member of Group (See Instructions)

/  /    (a)-------------------------------------------------------------------
/  /    (b)-------------------------------------------------------------------
- -----------------------------------------------------------------------------

(3)     SEC Use Only-----------------------------------------------------------
        -----------------------------------------------------------------------

(4)     Sources of Funds (See Instructions)------------------------------------
        -----------------------------------------------------------------------

(5)     Check if Disclosure of Legal Proceedings is Required Pursuant to
        Items 2(d) or 2(e).----------------------------------------------------

(6)     Citizenship or Place of Organization   United States
                                            -----------------------------------
        -----------------------------------------------------------------------

- - ----------
Number of       (7)     Sole Voting Power--------------------------------------
 Shares
Beneficially    (8)     Shared Voting Power          69,010,580
Owned by                                   ------------------------------------
  Each          (9)     Sole Dispositive Power---------------------------------
 Reporting              -------------------------------------------------------
 Person         (10)    Shared Dispositive Power     69,010,580
   With                                       ---------------------------------
- ---------              -------------------------------------------------------

(11)    Aggregate Amount Beneficially Owned by Each Reporting Person
        69,010,580
        -----------------------------------------------------------------------

(12)    Check if the Aggregate Amount in Row (11) Excludes Certain Shares
        (See Instructions)-----------------------------------------------------
        -----------------------------------------------------------------------

(13)    Percent of Class Represented by Amount in Row (11)---------------------
        approximately 76.6% (includes shares subject to currently
- -------------------------------------------------------------------------------
        exercisable warrants)
- ------------------------------------------------------------------------------

(14)    Type of Reporting Person (See Instructions)         IN
                                                  ----------------------------


                                  Page 4 of 12



        The Schedule 13D,  previously  filed by the undersigned  with respect
to the Common  Stock,  par value $.10 per share,  of Spelling  Entertainment
Group Inc., is hereby amended as follows:

Item 2  Identity and Background
        -----------------------

        Item 2 is  amended  and  supplemented  to  report  the  current  list
of officers  and  directors  of Viacom  Inc.  on  Schedule I hereto,  which
became effective on January 17, 1996.


                                  Page 5 of 12




Signature
- - ---------

         After  reasonable  inquiry and to the best of our  knowledge and
belief,  we certify that the  information  set forth in this  Statement is
true, complete and correct.

January 24, 1996                                  SEGI HOLDING CO.

                                                  By  /s/ Michael D. Fricklas
                                                     -------------------------
                                                  Name:   Michael D. Fricklas
                                                  Title:  Senior Vice President


                                  Page 6 of 12



Signature
- - ---------
         After  reasonable  inquiry and to the best of our  knowledge and
belief,  we certify that the  information  set forth in this Statement is
true, complete and correct.


January 24, 1996                                VIACOM INC.

                                                By  /s/ Michael D. Fricklas
                                                   ----------------------------
                                                Name:  Michael D. Fricklas
                                                Title: Senior Vice President,
                                                       Deputy General Counsel



                                  Page 7 of 12



Signature
- - ---------

          After  reasonable  inquiry and to the best of my  knowledge  and
belief,  I certify  that the  information  set forth in this Statement is
true, complete and correct.


January 23, 1996                                           *
                                        --------------------------------------
                                        Sumner M. Redstone, Individually


*By /s/ Philippe P. Dauman
   ----------------------------
        Philippe P. Dauman
        Attorney-in-Fact
        under the Limited Power of
        Attorney filed as Exhibit 99.2
        to the Statement, Amendment No. 11.


                                  Page 8 of 12



                                 Schedule I
                               Executive Officers

Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed - - ---- ----------------- -------------------- ------------------------ Sumner M. Redstone* Viacom Inc. Chairman of the Board National Amusements, Inc. 1515 Broadway and Chief Executive 200 Elm Street New York, NY 10036 Officer of Viacom; Dedham, MA 02026 Chairman of the Board and President, Chief Executive Officer of National Amusements, Inc. Vaughn A. Clarke Viacom Inc. Sr. VP, Treasurer of Viacom International Inc. 1515 Broadway Viacom 1515 Broadway New York, NY l0016 New York, NY 10036 Philippe P. Dauman* Viacom Inc. Deputy Chairman, Viacom International Inc. 1515 Broadway Executive VP, General 1515 Broadway New York, NY l0016 Counsel, Chief New York, NY 10036 Administrative Officer and Secretary of Viacom Thomas E. Dooley* Viacom Inc. Deputy Chairman, Viacom International Inc. 1515 Broadway Executive VP, Finance, 1515 Broadway New York, NY l0016 Corporate Development New York, NY 10036 and Communications of Viacom
- - --------------- *Also a Director Page 9 of 12 Schedule I (Continued)
Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed - - ---- ----------------- -------------------- ------------------------ Carl D. Folta Viacom Inc. Sr. VP, Corporate Viacom International Inc. 1515 Broadway Relations of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 Michael D. Fricklas Viacom Inc. Sr. VP, Deputy General Viacom International Inc. 1515 Broadway Counsel and Assistant 1515 Broadway New York, NY 10036 Secretary of Viacom New York, NY 10036 Susan C. Gordon Viacom Inc. Vice President, Viacom International Inc. 1515 Broadway Controller, Chief 1515 Broadway New York, NY 10036 Accounting Officer New York, NY 10036 of Viacom Rudolph L. Hertlein Viacom Inc. Sr. VP of Viacom Viacom International Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 Edward D. Horowitz Viacom Inc. Sr. VP, Technology of Viacom International Inc. 1515 Broadway Viacom; Chairman, Chief 1515 Broadway New York, NY 10036 Executive Officer of New York, NY 10036 New Media and Interactive Television
Page 10 of 12 Schedule I (Continued)
Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed - - ---- ----------------- -------------------- ------------------------ Henry Leingang Viacom Inc. Sr. VP, Chief Viacom International Inc. 1515 Broadway Information Officer 1515 Broadway New York, NY 10036 of Viacom New York, NY l0036 William A. Roskin Viacom Inc. Sr. VP, Human Viacom International Inc. 1515 Broadway Resources and 1515 Broadway New York, NY 10036 Administration of Viacom New York, NY l0036 George S. Smith, Jr. Viacom Inc. Sr. VP, Chief Viacom International Inc. 1515 Broadway Financial Officer of 1515 Broadway New York, NY 10036 Viacom New York, NY l0036 Mark M. Weinstein Viacom Inc. Sr. VP, Government Viacom International Inc. 1515 Broadway Affairs of Viacom 1515 Broadway New York, NY 10036 New York, NY l0036 Directors George S. Abrams Winer & Abrams Attorney Winer & Abrams One Court Street One Court Street Boston, MA 02108 Boston, MA 02108 Steven R. Berrard Blockbuster Entertainment President and Chief Blockbuster Entertainment Group Group Executive Officer of One Blockbuster Plaza One Blockbuster Plaza Viacom's Blockbuster Fort Lauderdale, FL 33301 Fort Lauderdale, FL 33301 Entertainment Group
Page 11 of 12 Schedule I (Continued)
Name and Address of Corporation or Business or Principal Occupation Other Organization in Name Residence Address or Employment Which Employed - - ---- ----------------- -------------------- ------------------------ George D. Johnson, Jr. Blockbuster Entertainment President -- Domestic Blockbuster Entertainment Group Group Consumer Division of One Blockbuster Plaza One Blockbuster Plaza Viacom's Blockbuster Fort Lauderdale, FL 33301 Fort Lauderdale, FL 33301 Entertainment Group Ken Miller C.S. First Boston Vice Chairman of C.S. First Boston Park Avenue Plaza C.S. First Boston Park Avenue Plaza 55 East 52nd Street 55 East 52nd Street New York, NY 10055 New York, NY 10055 Brent D. Redstone 31270 Eagle Crest Lane Self-Employed National Amusements, Inc. Evergreen, CO 80439 200 Elm Street (Residence) Dedham, MA 02026 Shari Redstone National Amusements, Inc. Executive Vice National Amusements, Inc. 200 Elm Street President of 200 Elm Street Dedham, MA 02026 National Amusements, Inc. Dedham, MA 02026 Frederic V. Salerno NYNEX Corporation Vice Chairman -- NYNEX Corporation 335 Madison Avenue Finance and Business 335 Madison Avenue New York, NY 10033 Development of NYNEX New York, NY 10033 William Schwartz Yeshiva University VP for Academic Yeshiva University 2495 Amsterdam Avenue Affairs (chief 2495 Amsterdam Avenue New York, NY 10033 academic officer) New York, NY 10033 of Yeshiva University Ivan Seidenberg NYNEX Corporation Chairman of the Board NYNEX Corporation 335 Madison Avenue and Chief Executive 335 Madison Avenue New York, NY 10017 Officer of NYNEX New York, NY 10017
Page 12 of 12