SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
              ----------------------------------------------------

                                  SCHEDULE 13D

                               (Amendment No. 16)

                    Under the Securities Exchange Act of 1934


                        SPELLING ENTERTAINMENT GROUP INC.
                                (Name of Issuer)

                     Common Stock, Par Value $.001 Per Share
                         (Title of Class of Securities)

                                   847807 10 4
                                 (CUSIP Number)

                            Michael D. Fricklas, Esq.
                                   Viacom Inc.
                                  1515 Broadway
                            New York, New York 10036
                            Telephone: (212) 258-6000

            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)



                               September 24, 1997
             (Date of Event which Requires Filing of this Statement)

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If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule  because of Rule 13d-1(b)(3) or (4), check the following box |_|.
Check the following box if a fee is being paid with this statement |_|.



CUSIP No. 847807 10 4
(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
                                    SEGI HOLDING COMPANY
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                                    I.R.S. Identification No. 65-0418084
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(2)  Check the Appropriate Box if a Member of Group (See Instructions)

     |_| (a)
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     |_| (b)
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(3)  SEC Use Only
                 ---------------------------------------------------------------

(4)  Sources of Funds (See Instructions)         WC
                                        ----------------------------------------

(5)  Check if Disclosure of Legal Proceedings is Required Pursuant to Item 2(d)
     or 2(e).
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(6) Citizenship or Place of Organization        Delaware
                                        ----------------------------------------

- - -------------
Number of           (7)      Sole Voting Power
Shares                                                --------------------------
Beneficially        (8)      Shared Voting Power           69,922,650
Owned by                                              --------------------------
Each                (9)      Sole Dispositive Power
Reporting                                             --------------------------
Person With         (10)     Shared Dispositive Power      69,922,650
- -------------                                         --------------------------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                       69,922,650
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(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares
     (See Instructions)
                        --------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
     77.05% (includes shares subject to currently exercisable warrants)
     ---------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions)       CO
                                                --------------------------------



CUSIP No. 847807 10 4
(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
                                    VIACOM INC.
     ---------------------------------------------------------------------------
                                    I.R.S. Identification No. 04-2949533
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(2)  Check the Appropriate Box if a Member of Group (See Instructions)
     |_|  (a)
               -----------------------------------------------------------------
     |_|  (b)
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(3)  SEC Use Only
                 ---------------------------------------------------------------

(4)  Sources of Funds (See Instructions)         WC
                                        ----------------------------------------

(5)  Check if Disclosure of Legal Proceedings is Required Pursuant to Item 2(d)
     or 2(e).
               -----------------------------------------------------------------


(6) Citizenship or Place of Organization        Delaware
                                        ----------------------------------------

- - -------------
Number of           (7)      Sole Voting Power
Shares                                                --------------------------
Beneficially        (8)      Shared Voting Power           69,922,650
Owned by                                              --------------------------
Each                (9)      Sole Dispositive Power
Reporting                                             --------------------------
Person With         (10)     Shared Dispositive Power      69,922,650
- -------------                                         --------------------------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                       69,922,650
     ---------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares
     (See Instructions)
                        --------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
     77.05% (includes shares subject to currently exercisable warrants)
     ---------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions)       CO
                                                --------------------------------



CUSIP No. 947807 10 4

(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
                               SUMNER M. REDSTONE
     ---------------------------------------------------------------------------
                               S.S. No.
     ---------------------------------------------------------------------------

(2)  Check the Appropriate Box if a Member of Group (See Instructions)
     |_|  (a)
               -----------------------------------------------------------------
     |_|  (b)
               -----------------------------------------------------------------

(3)  SEC Use Only
                 ---------------------------------------------------------------

(4)  Sources of Funds (See Instructions)         WC
                                        ----------------------------------------

(5)  Check if Disclosure of Legal Proceedings is Required Pursuant to Item 2(d)
     or 2(e).
               -----------------------------------------------------------------


(6) Citizenship or Place of Organization        United States
                                        ----------------------------------------

- - -------------
Number of           (7)      Sole Voting Power
Shares                                                --------------------------
Beneficially        (8)      Shared Voting Power           69,922,650
Owned by                                              --------------------------
Each                (9)      Sole Dispositive Power
Reporting                                             --------------------------
Person With         (10)     Shared Dispositive Power      69,922,650
- -----------                                         --------------------------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                       69,922,650
     ---------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares
     (See Instructions)
                        --------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
     77.05% (includes shares subject to currently exercisable warrants)
     ---------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions)       IN
                                                --------------------------------




                  This  Amendment  No. 16 amends the  Statement  on Schedule 13D
filed  with  the  Securities  and  Exchange  Commission  on  March  7,  1993  by
Blockbuster  Entertainment  Corporation  ("BEC"),  Blockbuster  Pictures Holding
Corporation  ("Holdings"),  SEGI Holding Company  ("SEGI") and Repinvesco,  Inc.
("REPI"),  as amended (the  "Statement").  This  Amendment  No. 16 is filed with
respect to the shares of common  stock,  par value $.001 per share (the  "Common
Stock"),  of  Spelling  Entertainment  Group  Inc.  (the  "Issuer"),  a Delaware
corporation,  with its  principal  executive  offices  located at 5700  Wilshire
Boulevard, Los Angeles, California 90036. Capitalized terms used but not defined
herein have the meanings assigned to such terms in the Statement.

Item 2.   Identity and Background.
          -------------------------

          Item 2 is hereby amended and supplemented as follows:

          The current  list  of  executive  officers  and  directors  of  Viacom
International  Inc.  ("Viacom  International")  and Viacom Inc.  ("Viacom")  are
reported on  Schedules  I and II hereto,  respectively.  Each  person  listed in
Schedules I and II is a United States citizen.

          During the past five years,  none of  Reporting Persons nor any person
named in  Schedules  I and II (i) has been  convicted  in a criminal  proceeding
(excluding traffic violations or similar  misdemeanors) or (ii) has been a party
to a  civil  proceeding  of a  judicial  or  administrative  body  of  competent
jurisdiction  and as a result was or is subject to a  judgment,  decree or final
order  enjoining  future  violations of, or prohibiting or mandating  activities
subject to,  federal or state  securities  laws, or finding any  violation  with
respect to such laws.

Item 3.   Source and Amount of Funds or other Consideration.
          --------------------------------------------------

          Item 3 is hereby amended and supplemented as follows:

          Purchases of Common Stock reported were made using working capital of
Viacom International Inc.


Item 5.   Interest in Securities of the Issuer.
          -------------------------------------

          Item 5 is amended and supplemented as follows:

(a)       SEGI HOLDING COMPANY is currently the  beneficial  owner,  with shared
          dispositive and voting power, of 69,922,650  shares,  or approximately
          77.05%,  of the issued  and  outstanding  Common  Stock of the Issuer
          (based on the number of shares of Common  Stock that were reported by
          the Issuer to be issued and outstanding as of August 14, 1997).

(b)       VIACOM INC. is currently the beneficial owner, with shared dispositive
          and voting power, of 69,922,650 shares, or approximately 77.05%, of
          the issued and  outstanding  Common  Stock of the Issuer (based on the
          number of shares of Common Stock that were reported by the Issuer to
          be issued and outstanding as of August 14, 1997).



(c)       MR. SUMNER M. REDSTONE is currently the beneficial owner,  with shared
          dispositive and voting power, of 69,922,650  shares,  or approximately
          77.05%,  of the issued  and  outstanding  Common  Stock of the Issuer
          (based on the number of shares of Common  Stock that were reported by
          the Issuer to be issued and outstanding as of August 14, 1997).

       Transactions during the sixty days preceeding this Amendment No. 16
DATE NO. OF SHARES PRICE* WHEN AND HOW EXECUTED ---- ------------- ------ --------------------- 8/7/97 46,100 $7.7177 Bear, Stearns, New York, New York 8/8/97 32,000 $8.0430 " 8/11/97 52,800 $8.1238 " 8/12/97 194,900 $8.3947 " 8/13/97 71,300 $8.4435 " 8/14/97 57,500 $8.7063 " 9/9/97 34,000 $8.0996 " 9/10/97 17,000 $8.1875 " 9/12/97 26,000 $8.3750 " 9/15/97 20,300 $8.5625 " 9/16/97 76,000 $8.7056 " 9/17/97 76,200 $8.8406 " 9/22/97 1,000 $8.5000 " 9/23/97 7,000 $8.5134 " 9/24/97 9,000 $8.6667 "
*Price indicated is weighted average price of each day's aggregated purchases. All of the above transactions were purchases. Item 7. Material to be filed as Exhibits. --------------------------------- 99.1 Agreement among SEGI Holding Company, Viacom Inc. and Sumner M. Redstone pursuant to Rule 13d-1(f)(1)(iii). Signature - - --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. September 25, 1997 SEGI HOLDING COMPANY By: \S\ Michael D. Fricklas ----------------------------------- Name: Michael D. Fricklas Title: Senior Vice President, Deputy General Counsel Signature - - --------- After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this Statement is true, complete and correct. September 25, 1997 VIACOM INC. By: \S\ Michael D. Fricklas ----------------------------------- Name: Michael D. Fricklas Title: Senior Vice President, Deputy General Counsel Signature - - --------- After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this Statement is true, complete and correct. September 25, 1997 By: * ----------------------------------- Sumner M. Redstone, Individually *By: \S\ Philippe P. Dauman ------------------------------ Philippe P. Dauman Attorney-in-Fact under the Limited Power of Attorney filed as Exhibit 99.2 to the Statement, Amendment No. 11
Schedule I Viacom International Inc. Executive Officers - - ------------------- --------------------- ----------------------------------- --------------------------------- Name and Address of Corporation Business or Principal Occupation or Other Organization Name Residence Address or Employment in Which Employed - - ------------------- --------------------- ----------------------------------- -------------------------------- - - ------------------- --------------------- ----------------------------------- -------------------------------- Sumner M. Redstone Viacom Inc. Chairman of the Board and Chief National Amusements, Inc. 1515 Broadway Executive Officer of Viacom Inc.; 200 Elm Street New York, NY 10036 Chairman of the Board, President Dedham, MA 02026 and Chief Executive Officer of National Amusements, Inc., President and Chief Executive Officer of Viacom International Inc. - - ------------------- --------------------- ----------------------------------- -------------------------------- Vaughn A. Clarke Viacom Inc. Sr. VP, Treasurer of Viacom Inc. Viacom International Inc. 1515 Broadway and Viacom International Inc. 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- --------------------- ----------------------------------- -------------------------------- Philippe P. Dauman* Viacom Inc. Deputy Chairman, Executive VP, Viacom International Inc. 1515 Broadway General Counsel, Chief 1515 Broadway New York, NY 10036 Administrative Officer and New York, NY 10036 Secretary of Viacom Inc. and Executive VP and Secretary of Viacom International Inc. - - ------------------- -------------------- ----------------------------------- ------------------------------- Thomas E. Dooley Viacom Inc. Deputy Chairman, Executive Viacom International Inc. 1515 Broadway VP-Finance, Corporate Development 1515 Broadway New York, NY 10036 and Communications of Viacom Inc. New York, NY 10036 and Executive VP of Viacom International Inc. - - ------------------- --------------------- ------------------------------------ -------------------------------- *Also a Director
Schedule I - Continued - - ------------------- -------------------- ------------------------------------ -------------------------------- Carl D. Folta Viacom Inc. Sr. VP, Corporate Viacom International Inc. 1515 Broadway Relations of Viacom Inc. and 1515 Broadway New York, NY 10036 Viacom International Inc. New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- Michael D. Fricklas* Viacom Inc. Sr. VP, Deputy General Counsel Viacom International Inc. 1515 Broadway and Assistant Secretary of Viacom 1515 Broadway New York, NY 10036 Inc. and Sr. VP and Assistant New York, NY 10036 Secretary of Viacom International Inc. - - ------------------- -------------------- ------------------------------------ -------------------------------- Susan C. Gordon Viacom Inc. Vice President, Controller and Viacom International Inc. 1515 Broadway Chief Accounting Officer of Viacom 1515 Broadway New York, NY 10036 Inc. and Viacom International Inc. New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- Rudolph L. Hertlein Viacom Inc. Sr. VP, Corporate Development of Viacom International Inc. 1515 Broadway Viacom Inc. and Sr. VP of Viacom 1515 Broadway New York, NY 10036 International Inc. New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- Carol Melton Viacom Inc. Sr. VP, Government Affairs of Viacom International Inc. 1515 Broadway Viacom Inc. and Viacom 1515 Broadway New York, NY 10036 International Inc. New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- William A. Roskin Viacom Inc. Sr. VP, Human Resources and Viacom International Inc. 1515 Broadway Administration of Viacom Inc. and 1515 Broadway New York, NY 10036 Viacom International Inc. New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- George S. Smith, Viacom Inc. Sr. VP, Chief Financial Officer Viacom International Inc. Jr.* 1515 Broadway of Viacom Inc. and Viacom 1515 Broadway New York, NY 10036 International Inc. New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- *Also a Director
Schedule II Viacom Inc. Executive Officers - - ------------------- -------------------- ------------------------------------ -------------------------------- Name and Address of Corporation Business or Principal Occupation or Other Organization Name Residence Address or Employment in Which Employed - - ------------------- -------------------- ------------------------------------ -------------------------------- - - ------------------- -------------------- ------------------------------------ -------------------------------- Sumner M. Redstone* Viacom Inc. Chairman of the Board and Chief National Amusements, Inc. 1515 Broadway Executive Officer of Viacom; 200 Elm Street New York, NY 10036 Chairman of the Board and President, Dedham, MA 02026 Chief Executive Officer of National Amusements, Inc. - - ------------------- -------------------- ------------------------------------ -------------------------------- Vaughn A. Clarke Viacom Inc. Sr. VP, Treasurer of Viacom Viacom International Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- Philippe P. Dauman* Viacom Inc. Deputy Chairman, Executive VP, Viacom International Inc. 1515 Broadway General Counsel, Chief 1515 Broadway New York, NY 10036 Administrative Officer and New York, NY 10036 Secretary of Viacom - - ------------------- -------------------- ------------------------------------ -------------------------------- Thomas E. Dooley* Viacom Inc. Deputy Chairman, Executive Viacom International Inc. 1515 Broadway VP-Finance, Corporate Development 1515 Broadway New York, NY 10036 and Communications of Viacom New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- Carl D. Folta Viacom Inc. Sr. VP, Corporate Viacom International Inc. 1515 Broadway Relations of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- Michael D. Fricklas Viacom Inc. Sr. VP, Deputy General Counsel Viacom International Inc. 1515 Broadway and Assistant Secretary of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- Susan C. Gordon Viacom Inc. Vice President, Controller and Viacom International Inc. 1515 Broadway Chief Accounting Officer of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- -------------------- ------------------------------------ -------------------------------- *Also a Director
Schedule II - Continued - - ------------------- -------------------- ----------------------------------- -------------------------------- Rudolph L. Hertlein Viacom Inc. Sr. VP, Corporate Development of Viacom International Inc. 1515 Broadway Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- -------------------- ----------------------------------- -------------------------------- Carol Melton Viacom Inc. Sr. VP, Government Affairs of Viacom Viacom International Inc. 1515 Broadway 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- -------------------- ----------------------------------- -------------------------------- William A. Roskin Viacom Inc. Sr. VP, Human Resources and Viacom International Inc. 1515 Broadway Administration of Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- -------------------- ----------------------------------- -------------------------------- George S. Smith, Viacom Inc. Sr. VP, Chief Financial Officer of Viacom International Inc. Jr. 1515 Broadway Viacom 1515 Broadway New York, NY 10036 New York, NY 10036 - - ------------------- -------------------- ----------------------------------- -------------------------------- - - --------------------------------------------------------------------------------------------------------------------- DIRECTORS - - --------------------------------------------------------------------------------------------------------------------- - - ------------------- ------------------------ ------------------------------ -------------------------------- George S. Abrams Winer & Abrams Attorney Winer & Abrams 60 State Street 60 State Street Boston, MA 02109 Boston, MA 02109 - - ------------------- ------------------------ ------------------------------ -------------------------------- Ken Miller Credit Suisse First Vice Chairman of Credit Suisse Credit Suisse First Boston Boston Corporation First Boston Corporation Corporation 11 Madison Avenue 11 Madison Avenue New York, NY 10010 New York, NY 10010 - - ------------------- ------------------------ ------------------------------ -------------------------------- Brent D. Redstone 31270 Eagle Crest Lane Self-Employed National Amusements, Inc. Evergreen, CO 80439 200 Elm Street [Residence] Dedham, MA 02026 - - ------------------- ------------------------- ------------------------------ -------------------------------- Shari Redstone National Amusements, Inc. Executive Vice President of National Amusements, Inc. 200 Elm Street National Amusements, Inc. 200 Elm Street Dedham, MA 02026 Dedham, MA 02026 - - ------------------- ------------------------ ------------------------------ -------------------------------- Frederic V. Salerno Bell Atlantic Senior EVP&CFO/Strategy and Bell Atlantic 1095 Avenue of Americas Business Development of Bell 1095 Avenue of Americas New York, NY 10036 Atlantic New York, NY 10036 - - ------------------- ------------------------- ------------------------------ -------------------------------- William Schwartz Yeshiva University VP for Academic Affairs (chief Yeshiva University 2495 Amsterdam Avenue academic officer) of Yeshiva 2495 Amsterdam Avenue New York, NY 10033 University New York, NY 10033 - - ------------------- ------------------------- ------------------------------ -------------------------------- Ivan Seidenberg Bell Atlantic Vice Chairman, President and Bell Atlantic 1095 Avenue of Americas Chief Operating Officer of Bell 1095 Avenue of Americas New York, NY 10036 Atlantic New York, NY 10036 - - ------------------- ------------------------ ------------------------------ --------------------------------
EXHIBIT INDEX ------------- Exhibit No. Description - - ----------- ------------ 99.1 Agreement among SEGI Holding Company, Viacom Inc. and Sumner M. Redstone pursuant to Rule 13d-1(f)(1)(iii).
                                  Exhibit 99.1
                                  ------------

         Pursuant  to  Rule  13d-1(f)(1)(iii)  of the  Securities  and  Exchange
Commission  under the Securities  Exchange Act of 1934, as amended,  each of the
undersigned agrees that the statement to which this Exhibit is attached is filed
on its behalf.


September 25, 1997                     SEGI HOLDING COMPANY


                                       By:   \S\  Michael D. Fricklas
                                             -----------------------------------
                                             Name:   Michael D. Fricklas
                                             Title:  Senior Vice President,
                                                     Deputy General Counsel



                                       VIACOM INC.


                                       By:   \S\  Michael D. Fricklas
                                             -----------------------------------
                                             Name:  Michael D. Fricklas
                                             Title: Senior Vice President,
                                                    Deputy General Counsel





                                       By:               *
                                             -----------------------------------
                                             Sumner M. Redstone, Individually



*By: \S\  Philippe P. Dauman
     ---------------------------
     Philippe P. Dauman
     Attorney-in-Fact under the
     Limited Power of Attorney
     filed as Exhibit 99.2 to the
     Statement, Amendment No. 11