AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 23, 1996
===============================================================================

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                            ----------------------

                                SCHEDULE 13E-4

                         ISSUER TENDER OFFER STATEMENT
     (Pursuant to Section 13(e)(1) of the Securities Exchange Act of 1934)

                               (Amendment No. 3)

                                  VIACOM INC.
                               (Name of Issuer)
                                  VIACOM INC.
                     (Name of Person(s) Filing Statement)

                CLASS A COMMON STOCK, PAR VALUE $0.01 PER SHARE
                CLASS B COMMON STOCK, PAR VALUE $0.01 PER SHARE
                        (Title of Class of Securities)
                  925524 10 0 (CLASS A) 925524 30 8 (CLASS B)
                   (CUSIP Numbers of Classes of Securities)

                           PHILIPPE P. DAUMAN, ESQ.
          DEPUTY CHAIRMAN, EXECUTIVE VICE PRESIDENT, GENERAL COUNSEL,
                  CHIEF ADMINISTRATIVE OFFICER AND SECRETARY
                                  VIACOM INC.
                                 1515 BROADWAY
                              NEW YORK, NY 10036
                                (212) 258-6000
          (Name, Address and Telephone Number of Person Authorized to
Receive Notices and Communications on Behalf of the Person(s) filing Statement)

                            -----------------------

                                  COPIES TO:

                            STEPHEN T. GIOVE, ESQ.
                          CREIGHTON O'M. CONDON, ESQ.
                              SHEARMAN & STERLING
                             599 LEXINGTON AVENUE
                           NEW YORK, NEW YORK  10022

                            -----------------------

                                 June 24, 1996
    (Date Tender Offer First Published, Sent or Given to Security Holders)

                            -----------------------


                     
 
                                 Introduction
                                 ------------

     This is Amendment No. 3 (the "Amendment") to the Schedule 13E-4 Issuer
Tender Offer Statement filed with the Securities and Exchange Commission on June
24, 1996 as amended by Amendment No. 1 thereto dated June 25, 1996 and Amendment
No. 2 thereto dated July 19, 1996, (as amended, the "Statement"). The Statement
relates to an offer by Viacom Inc., a Delaware corporation ("Viacom"), upon the
terms and subject to the conditions set forth in the Offering Circular -
Prospectus dated June 24, 1996 (the "Offering Circular - Prospectus") and the
related Letter of Transmittal (the "Letter of Transmittal," which, together with
the Offering Circular -Prospectus, constitutes the "Exchange Offer"), to
exchange 6,257,961 shares of Class A Common Stock, $100.000 par value per share,
of Viacom International Inc., a Delaware corporation ("VII Cable"), for shares
of Class A Common Stock, $0.01 par value per share, of Viacom ("Viacom Class A
Common Stock") or shares of Class B Common Stock, $0.01 par value per share, of
Viacom ("Viacom Class B Common Stock" and, together with Viacom Class A Common
Stock, "Viacom Common Stock"), at an exchange ratio not greater than .47 nor
less than 0.4075 per share of VII Cable for each share of Viacom Common Stock
being validly tendered and not properly withdrawn prior to the Expiration Date
(as defined in the Offering Circular - Prospectus). The Exchange Offer is being
made by means of the Offering Circular - Prospectus and the related Letter of
Transmittal. The purpose of this Amendment is to add as an additional Exhibit
(a)(10) to the Statement, the press release of Viacom dated July 23, 1996
announcing the preliminary results of the Exchange Offer.

ITEM 9. MATERIAL TO BE FILED AS EXHIBITS.

    (a)(1)  Offering Circular - Prospectus dated June 24, 1996.*
    (a)(2)  Form of Letter of Transmittal.*
    (a)(3)  Form of Notice of Guaranteed Delivery.*
    (a)(4)  Form of Letter from Wasserstein Perella & Co. to Securities 
            Dealers, Commercial Banks, Trust Companies and Other Nominees.*
    (a)(5)  Form of Letter to Clients for use by Securities Dealers, Commercial
            Banks, Trust Companies and Other Nominees.*
    (a)(6)  Form of Letter to Participants in Viacom Employee Benefit Plans.*
    (a)(7)  Form of Memorandum to Participants in Viacom Employee Benefit 
            Plans.*
    (a)(8)  Summary Advertisement dated June 25, 1996.*
    (a)(9)  Press Release issued by Viacom Inc. dated July 18, 1996.*
    (a)(10) Press Release issued by Viacom Inc. dated July 23, 1996.
    (b)     Not applicable.
    (c)     Not applicable.
    (d)     Not applicable.
    (e)     Not applicable.
    (f)     Not applicable.

     * Previously filed.





 
                                   SIGNATURE


     After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this Amendment is true, complete and correct.

Dated: July 23, 1996                          VIACOM INC.




                                              By: /s/ Michael D. Fricklas
                                                  ------------------------
                                            Name: Michael D. Fricklas
                                           Title: Senior Vice President, Deputy
                                                  General Counsel





 
Exhibit No.  Exhibit                                                      Page
- -----------  -------                                                      ---- 
 
   (a)(1)    Offering Circular - Prospectus dated June 24, 1996.*
   (a)(2)    Form of Letter of Transmittal.*
   (a)(3)    Form of Notice of Guaranteed Delivery.*
   (a)(4)    Form of Letter from Wasserstein Perella & Co. to 
             Securities Dealers, Commercial Banks, Trust Companies and 
             Other Nominees.* 
   (a)(5)    Form of Letter to Clients for use 
             by Securities Dealers, Commercial Banks, Trust Companies 
             and Other Nominees.*
   (a)(6)    Form of Letter of Participants in Viacom Employee Benefit 
             Plans.*
   (a)(7)    Form of Memorandum to Participants in Viacom Employee 
             Benefit Plans.*
   (a)(8)    Summary Advertisement dated June 25, 1996.*
   (a)(9)    Press Release issued by Viacom Inc. dated July 18, 1996.*
   (a)(10)   Press Release issued by Viacom Inc. dated July 23, 1996.  
   (b)       Not applicable.
   (c)       Not applicable.
   (d)       Not applicable.
   (e)       Not applicable.
   (f)       Not applicable.

      * Previously filed.

 
N  F                          [LOGO OF VIACOM]
E  R
W  O
S  M
         VIACOM SUCCESSFULLY COMPLETES CABLE SPLIT-OFF EXCHANGE OFFER

         Estimated Final Exchange Ratio and Proration Factor Announced

New York, New York, July 23, 1996 - Viacom Inc. (AMEX: VIA and VIAB) announced 
today that it has successfully completed its exchange offer to its stockholders 
in connection with the split-off of its cable systems. As previously announced, 
the transaction allows Viacom to reduce its debt by $1.7 billion and reduce the 
total number of outstanding common shares of Viacom by approximately 4.1%.

The exchange offer, which expired at midnight (EDT) on July 22, 1996, provided
Viacom shareholders with the opportunity to exchange shares of Viacom Class A
and Class B Common Stock for 6,257,961 common shares of Viacom's split-off cable
operation, to be renamed TCI Pacific Communications, Inc. (TCI Pacific). The
common shares of TCI Pacific will convert immediately after the exchange into
shares of preferred stock of TCI Pacific on a one-for-one basis.

Viacom said that, based on a preliminary count by the exchange agent, the 
estimated final exchange ratio is 0.4075 shares of TCI Pacific for each share of
Viacom Common Stock accepted after proration. The preliminary proration factor 
is 60.16%. The estimated final exchange ratio is the lowest exchange ratio 
offered to Viacom shareholders because a sufficient number of shares were 
tendered at that ratio to enable the Company to exchange its entire ownership in
TCI Pacific.

                                    -more-

 
                                      -2-

Sumner M. Redstone, Chairman and Chief Executive Officer of Viacom, said, "The 
success of our cable offer, in effect, brings to a close the highly favorable 
split-off of the Viacom Cable systems, a transaction which strengthens the 
Company's capital structure while at the same time affording our shareholders 
the opportunity to receive a premium for their shares."

Viacom expects to accept 15,356,960 shares of Viacom Common Stock in exchange
for the shares of TCI Pacific being offered, including 5,025,401 shares of
Viacom Class A Common stock and 10,331,559 shares of Viacom Class B Common
Stock. The preliminary count indicates that 25,525,534 shares of Viacom Common
Stock, including 8,352,960 shares of Viacom Class A Common Stock and 17,172,574
shares of Viacom Class B Common Stock were tendered at the expected final
exchange ratio (including 14,894,776 shares subject to guarantees of delivery).

The final exchange ratio, exact number of shares to be accepted for exchange,
and the final proration factor are subject to final review of the validity of
all tender documentation. Certificates for shares of preferred stock of TCI
Pacific and checks for cash payable in lieu of fractional shares will be mailed
promptly after final determination of the proration factor. All shares tendered
and not exchanged will be returned to stockholders. The Company expects to
determine the final exchange ratio and proration factor by July 30, and, subject
to the conditions of the offer, accept shares tendered in the exchange offer on
that date. The transactions are expected to close on July 31, 1996.

                                    -more-

 
                                      -3-

Viacom Cable includes systems in five geographic regions, including the San 
Francisco and Northern California area; Salem, Oregon; the Seattle, Washington 
and greater Puget Sound area; Nashville, Tennessee; and Dayton, Ohio. The 
systems serve approximately 1.2 million cable subscribers in five states.

Viacom Inc. is one of the world's largest entertainment and publishing companies
and a leading force in nearly every segment of the international media 
marketplace. The operations of Viacom include Blockbuster Video, Blockbuster 
Music, MTV Networks, Paramount Parks, Paramount Pictures, Paramount Television,
Showtime Networks, Simon & Schuster, Viacom Interactive Media, as well as radio 
and television stations, and movie screens in 11 countries. Viacom also has a 
majority interest in Spelling Entertainment Group, as well as a substantial 
interest in Comedy Central, and USA Networks, including the Sci-Fi Channel. 
National Amusements, Inc., a closely held corporation which owns and operates 
more than 1,000 screens in the U.S. and the U.K. is the parent company of 
Viacom. More information about Viacom is available at the Company's Web site 
located at http://www.viacom.com.



                                     # # #




Contact:     Carl Folta
             (212) 258-6352