Three Day Event Takes Place June 25 -28, 2015
#BETX/#BETAWARDS
NEW YORK--(BUSINESS WIRE)--
BET Networks announced today that the sponsors for the 2015 BET
Experience at L.A. LIVE presented by Coca-Cola® include Sprite®, Nissan,
AT&T, Denny's, J.G. Wentworth, King, Korbel, Nationwide, Pantene,
Progressive, Sanofi, TWIX® and U.S. Army.
The BET Experience (BETX) at L.A. LIVE Presented by Coca-Cola® is a four
day festival with national scale running June 25 - 28, 2015 that
features music and comedy concerts at Club Nokia and STAPLES Center,
live "106 & PARK" television shows in Nokia Plaza L.A. LIVE, a free BET
Fan Fest for thousands of consumers at the Los Angeles Convention
Center, seminars, celebrity basketball games and various celebrity meet
& greets. The weekend will be capped off with the live broadcast of the
2015"BET Awards" on Sunday, June 28 at Nokia Theatre L.A. LIVE.
Sponsors for the 2015 BET Experience at L.A. LIVE presented by
Coca-Cola® include:
Coca-Cola® - As BETX's returning presenting sponsor, Coca-Cola®
will keep festival attendees refreshed while experiencing unique
activations. Coca-Cola will bring the Coca-Cola Flava Zone and its host,
Chris Bivins, to the LA Convention Center on Saturday, June 27th
and Sunday, June 28th to give fans a taste of the hottest new
trends in music and art through performances and custom activations.
Fans who visit the Coca-Cola Flava Zone, powered by BET.com, will have
an opportunity to personalize a Coca-Cola can with their name to
celebrate the return of "Share a Coke", which is back with more names,
more packages and more ways to share. Additionally, Coca-Cola will be
the presenting sponsor of the "106 & PARK" stage on Saturday, June 27 at
3pm PST which will air live on BET.
Sprite® - Sprite® is the presenting sponsor of Saturday
night's hip-hop concert at STAPLES Center featuring Ice Cube, Kendrick
Lamar, Snoop Dogg and more. Sprite also hosts the popular Slam-Dunk
Exhibition and the much anticipated BETX Celebrity Basketball game on
Saturday, June 27. Past participants include The Game, Terrence Jenkins,
Tyga, Soulja Boy, and Terrell Owens. Sprite is the official sponsor of
the Sneaker Con "Ace of Customs" contest, the perfect complement to its
basketball-infused activations. Sprite also stays true to its hip-hop
roots as it returns as the presenting sponsor of the "BET AWARDS" radio
broadcast center which hosts 32 of the nation's top urban stations.
Finally, hip hop insider Big Tigger will debut the Sprite Lyrical
Collection-limited edition bottles and cans featuring iconic lyrics from
Drake, Nas, Biggie and Rakim.
TWIX® - TWIX will host the BETX Gaming Lounge which will
feature the latest console games, tournaments and mobile phone charging
stations.
Nissan - "Music Matters presented by Nissan" will bring us
tomorrow's stars today via a series of performances from the industry's
most promising young artists. Set at the BETX "main stage," the lineup
will include both current Music Matters artists as well as alumni from
the program who have gone on to achieve success and industry acclaim.
Nissan will bring at-home viewers closer to the BETX by sponsoring live
updates throughout the entire weekend.
AT&T - AT&T will provide a tech lounge experience called the
"AT&T LIVE" at the BETX Fan Fest. The Lounge will give BETX attendees
the opportunity to "make moves" and interact through live checks-ins
from BET's 106 & Park, Q&A sessions with social influencers, AT&T
products & services, and prize giveaways. AT&T is also the presenting
sponsor of Genius Talks which will showcase conversations with some of
the nation's most intriguing personalities including Kobe Bryant and
Floyd Mayweather. In addition, AT&T is the official sponsor of the BETX
mobile app, featuring a BET Experience map, customizable schedules,
artist & event information and much more!
Denny's - Denny's is the presenting sponsor of The 2015 Community
Impact Awards on June 27, which will highlight the nation's brightest
stars and showcase local heroes making a positive impact in their
community, airing July 12th at 7pEST on Centric. Denny's will
also take part in the BET Experience Fan Fest with plenty of
diner-inspired fun such as pancake art, booth selfies and prizes
throughout the weekend.
J.G. Wentworth - J.G. Wentworth is the official sponsor of
Sneaker Con, the premier traveling event for sneaker connoisseurs to
buy, sell and trade some of the most sought after collectible sneakers
on the market. There will be special exhibits of celebrities' and
professional athletes' sneaker collections as they showcase their
passion for unique sneakers.
King.com - Get your dancing shoes ready as King.com host some of
the nation's hottest and most talented dance teams for a highly
contested winner takes all dance off.
Korbel - Korbel will sponsor the Fashion @ BET Experience
showcasing innovative designs and designers to watch.
Nationwide - Nationwide will present a celebrity golf outing
during BET Experience weekend of events. The invite only affair will
pair celebrity actors, comedians & pro athletes along with VIPs from the
worlds of business and media for a day of entertainment inside the
fairway.
Pantene - Pantene is showcasing the beauty of African American
hair as the presenting sponsor of Hair@BETX. Throughout the weekend,
Pantene® will showcase the transformative power of #strongertogether as
we celebrate beautiful, healthy hair. Join us and experience the
benefits of Pantene's most moisturizing shampoos and conditioners,
including the Pantene Expert collection. Your favorite hair bloggers
will be featured on-site to showcase the hottest celebrity hairstyles
and trends. Everyone is invited to capture the beauty of the moment in
the #strongertogether photo booth and enjoy product sampling.
Progressive - Progressive will sponsor the BET Experience Fashion
Show highlighting the best in African American fashion.
Sanofi - Sanofi will present a celebrity golf outing during BET
Experience weekend of events. The invite only affair will pair celebrity
actors, comedians & pro athletes along with VIPs from the worlds of
business and media for a day of entertainment inside the fairway.
U.S. Army - U.S. Army is sponsoring the BET Experience
Jumbotron.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
BET EXPERIENCE AT L.A. LIVE Presented by Coca-Cola®
BET Networks, an entertainment powerhouse, and AEG, one of the leading
entertainment companies in the world and developer/ operator of L.A.
LIVE, have teamed up once again to create the BET EXPERIENCE AT L.A.
LIVE (BETX), June 25 - 28, 2015 presented by Coca-Cola®. This three-day
festival will be filled with music and comedy concerts taking place at
Club Nokia and STAPLES Center; "106 & PARK" tapings in Nokia Plaza L.A.
LIVE; BET Fan Fest at the Los Angeles Convention Center including
seminars, celebrity basketball games, celebrity meet & greets; GRAMMY®
Museum exhibits and other special appearances. The weekend will be
capped off with the "BET Awards" on Sunday, June 28, 2015 at Nokia
Theatre L.A. LIVE.
ABOUT "BET AWARDS"
The BET AWARDS is one of the most watched award shows on cable
television according to the Nielsen Company. The BET AWARDS franchise
remains as the #1 program in cable TV history among African-Americans,
and it is BET's #1 telecast every year. It recognizes the triumphs and
successes of artists, entertainers, and athletes in a variety of
categories.
About AEG
AEG is one of the leading sports and entertainment presenters in the
world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or
is affiliated with a collection of companies including over 100 of the
world's preeminent facilities such as STAPLES Center (Los Angeles, CA),
StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York),
Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney,
Australia), Brisbane Convention and Entertainment Center and The O2
arena and entertainment district (London, England). Developed by AEG,
L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles
sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club
Nokia, the Regal Cinemas L.A. LIVE Stadium 14 theater, 19 restaurants
the GRAMMY Museum and a 54-story, 1001-room convention "headquarters"
hotel/destination. In addition to overseeing privately held management
shares of the Los Angeles Lakers, assets of AEG Sports include
franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the
Amgen Tour of California cycling stage race. Along with AEG Facilities,
other global divisions include AEG Live, the world's second largest
concert promotion and touring companies comprised of touring, festival,
exhibition, broadcast, merchandise and special event divisions and AEG
Global Partnerships, responsible for worldwide sales and servicing of
sponsorships, naming rights and other strategic partnerships. In 2010,
AEG launched its AEG 1EARTH environmental program featuring the
industry's first sustainability report while in 2011, AEG introduced AXS
a comprehensive entertainment platform serving as the company's primary
consumer brand including AXS Ticketing which provides fans the
opportunity to purchase tickets directly from their favorite venues via
a user-friendly ticketing interface, Examiner.com and the AXS TV
network. For additional information, visit http://www.aegworldwide.com
Follow us on Twitter @ BET_PR and @BETAwards
View source version on businesswire.com: http://www.businesswire.com/news/home/20150618006447/en/
BET Networks
Sheikina Liverpool, 212.205.3455
sheikina.liverpool@bet.net
Source: BET Networks
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