Network Renews Critically Acclaimed Show for a Second Season
NEW YORK--(BUSINESS WIRE)--
The BET original series "BEING
MARY JANE" season
finale is the 2013-14 season's #1 new Drama Series on all Cable among
Adults 18-49 and Women 18-49.** The two-hour finale premiere on Tuesday,
February 25 from 9-11 p.m.* delivered more than 5.8 million viewers
(P2+). The first hour from 9-10 p.m.* reined in more than 2.6 million
viewers (P2+). The second hour from 10-11 p.m.* produced an even
stronger following with 3.2 million viewers (P2+). The season finale
event became the series' best performing episode in its history, even
outperforming its series premiere debut. In addition, during February
2014, the top 5 weeknight cable drama premiere telecasts have all been
dominated by new episodes of "BEING
MARY JANE."
The triumphs and tribulations of Mary Jane will continue as the cable
net has decided to renew the series for a second season with new
episodes starring award-winning actress Union. Production on season two
begins this spring. Union will be joined by fellow cast members Richard
Roundtree, Margaret Avery, Richard Brooks, Lisa Vidal, Raven Goodwin,
B.J. Britt, Aaron Spears, Latarsha Rose and Stephen Bishop.
The "BEING
MARY JANE" finale also attracted audiences on social media
during its premiere last night. Twitter went through the roof with
over 210K tweets during the final episode, a 179% increase in tweets
from the previous episode. (source: Nielsen SocialGuide). The official
hashtag #BMJFinale trended No. 1 in the U.S. and worldwide during the
premiere telecast (source: Trendinalia) and reached a unique audience of
1.5 MM people while generating 10.8 MM impressions (source: Nielsen
SocialGuide). On finale day, February 25, video views on BET.com tripled
and unique visitors grew 35% versus a year ago. (Source: Omniture Site
Catalyst)
For more information on "BEING
MARY JANE," visit the official page at www.bet.com/beingmaryjane.
Viewers can also find series updates on Facebook by liking the fan page
at Facebook: Facebook.com/BeingMaryJane. Also, join the conversation
about the show on Twitter by using the hashtag: #BeingMaryJane; follow
the show for all updates @BeingMaryJane.
"BEING
MARY JANE" is created and executive produced by Mara Brock
Akil (creator of GIRLFRIENDS and THE GAME; Writer of SPARKLE); executive
produced and directed by Salim Akil (Executive Producer and Director of
SPARKLE; Director of JUMPING THE BROOM). In season one, Union was
accompanied by veteran actors Richard Roundtree and Margaret Avery and a
stellar cast that included Omari Hardwick, Lisa Vidal, Richard Brooks,
Raven Goodwin, B.J. Britt, Aaron Spears, Latarsha Rose, Robinne Lee and
Stephen Bishop.
*Times are ET/PT
**The series is also the #1 new original scripted series on Ad-Supported
Cable in 2013-14 Season among Adults 18-49, Women 18-49 & Women 18+.
Source: BET Corporate Market Research via Nielsen (Fast Nationals &
NPower│ LIVE + SAME DAY DATA)
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
Follow us on Twitter: @BET_PR
BET Networks
Sonia Koo, 310-481-3732
Sonia.Koo@bet.net
or
Danielle
Davis, 212-205-3028
Danielle.Davis@bet.net
Source: BET Networks
News Provided by Acquire Media