Second Episode Breaks Cable Records as Most Watched Unscripted
Premiere since 2012
Network Closes Third Consecutive Quarter of Prime Growth for the
First Time in Seven Years
NEW YORK--(BUSINESS WIRE)--
On the heels of MTV's third consecutive quarter of prime growth - a
first in seven years - last night's global premiere of "Jersey Shore
Family Vacation" was the network's highest rated new show in six years.
It also broke cable records for being the most watched unscripted
premiere since 2012.
The first episode - which aired at 8PM ET/PT - did a 2.88 (P18-34, LSD)
with the second growing 5% to a whopping 3.03 (P18-34, LSD) averaging a
2.96 which surpasses the final season's average 2.82 in 2012. It also
more than doubled the rating of the original "Jersey Shore" debut in
2009 (1.38).
Last night's two-hour global premiere - a first for MTV - was also the
most social show of the day, with #JSFamilyVacation trending on Twitter
in the U.S. for seven hours.
The "Shore" franchise is an MTV worldwide phenomenon that features such
hits as "MTV Floribama Shore" currently shooting its second season,
"Geordie Shore" in the UK, "Gandia Shore" in Spain, "Warsaw Shore" in
Poland, "Acapulco Shore" in Mexico and "Super Shore."
"Jersey Shore Family Vacation" features original housemates Deena Nicole
Cortese, Paul "Pauly D" Delvecchio, Jenni "JWOWW" Farley, Vinny
Guadagnino, Ronnie Ortiz-Magro, Nicole "Snooki" Polizzi and Mike "The
Situation" Sorrentino who reunite in Miami for the vacation of a
lifetime.
Source: Nielsen; Fast National Data; P18-34, LSD unless otherwise noted;
3rd consecutive quarter of year-over-year growth based on L3
prime (Mon-Sun, 8p-11p).
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For MTV
Michael Fabiani
Michael.Fabiani@viacom.com
Source: MTV
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