Luxury collection set to Arrive at Retail Spring/Summer 2015
LONDON & LAS VEGAS--(BUSINESS WIRE)--
Nickelodeon & Viacom Consumer Products announces a collaboration with
acclaimed London-based designer, Beatrix Ong MBE on a range of
luxury SpongeBob SquarePants accessories, home wares and a selection of
apparel set to appear in retail in spring/summer 2015.
Photo courtesy of Nickelodeon (Beatrix Ong, SpongeBob SquarePants)
"Anyone who knows me well, knows I love SpongeBob," said Beatrix Ong
MBE. "The collections will imbue some of SpongeBob's fun sensibility
into high fashion products; being able combine two of my favourite
things in this way makes this project an absolute joy and an honour to
work on."
The five-year agreement will see the acclaimed designer release a luxury
Toile de Jouy collection of products in selected retailers and
international territories including Europe, Asia and North America. A
separate core collection will also be developed.
"Beatrix Ong is a phenomenal designer and we know that through her
vision, SpongeBob is set to be interpreted in ways that he never has
been before and we cannot wait to see the results of our collaboration,"
said Mark Kingston GM & SVP Nickelodeon & Viacom Consumer
Products EMEA & Australia. "SpongeBob's had quite the
fashion-forward year and we are so pleased that Beatrix will be putting
her own spin on one of Nickelodeon's most recognisable characters."
The license deal between Beatrix Ong and Nickelodeon & Viacom Consumer
Products includes wallets, purses, make up bags, mobile phone covers,
notebooks, bed linen, crockery, shirts, caps, dresses and swimwear. More
details on the full SpongeBob by Beatrix Ong range and the retail
partners for the line will be released at a later date.
About Nickelodeon & Viacom Consumer Products (NVCP):
Nickelodeon & Viacom Consumer Products (NVCP) oversees all merchandising
and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the
world's leading multimedia entertainment companies and home to such
powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy
Central.
With a diverse portfolio spanning animation, preschool, student and
youth-oriented licenses, NVCP is committed to providing key partner
development and innovative marketing solutions, ensuring the highest
quality product offering across some of the world's most powerful TV and
entertainment properties, including SpongeBob SquarePants, Dora the
Explorer and Teenage Mutant Ninja Turtles.
About Nickelodeon
Nickelodeon is one of the most globally recognized and widely
distributed multimedia entertainment brands for kids and family. It has
built a diverse, global business by putting kids first in everything it
does. The company's portfolio includes television programming and
production around the world, plus special events, consumer products,
digital offerings, recreation, books, feature films and pro-social
initiatives. Nickelodeon's brands are seen globally in more than 450
million households in over 100 countries and territories via more than
70 locally programmed channels and syndication. Outside of the United
States, Nickelodeon is part of Viacom International Media Networks, a
division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading
creators of programming and content across all media platforms.
About Beatrix Ong MBE
London-based designer, Beatrix Ong has won her critical acclaim, an MBE
on Her Majesty The Queen's 2011 New Year's Honours list, in recognition
of her services to British Fashion, an A-list celebrity following and
the receipt of the Freedom of the City of London in 2012. An alumni of
Central St Martins, she began a career in fashion in earnest, her star
ascended extremely quickly - from a fashion intern for Harpers Bazaar in
New York to creative director of Jimmy Choo (a job she won aged only
22). In 2002, Beatrix Ong launched her eponymous shoe range, which
quickly garnered significant attention and became available in Liberty,
Harrods, Saks Fifth Avenue, Harvey Nichols and Dover Street Market (of
which she developed an exclusive collection for). Her collections landed
her a place on the Independent's Top 10 Leading Shoe Designers list,
alongside Manolo Blahnik; as well as the nickname ‘The New Choo'.
Beatrix Ong is growing further as a creative hub with Ong entering into
as varied projects including film, retail, and technology collaborations
as well as continuing her success as a renowned shoe designer, launching
a new concept collection in Autumn 2014. www.Beatrixong.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140617006075/en/
For more information, images and interview requests please contact:
London:
Kate
Dickson, 020 3580 3121
Communications Director, Nickelodeon UK
Kate.dickson@nickelodeon.co.uk
or
Las
Vegas:
Kate Laverge, 01 347 754 1677
VP, International
Corporate Communications, Viacom International Media Networks
Kate.Laverge@viacom.com
Source: Viacom Inc.
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