SpongeBob SquarePants, PAW Patrol Balloons and Shimmer
and Shine Float to Reprise Appearances at Macy’s Thanksgiving Day
Parade®
NEW YORK--(BUSINESS WIRE)--Oct. 25, 2018--
Nickelodeon’s
Rise
of the Teenage Mutant Ninja Turtles, a reimagined take on
the iconic Teenage Mutant Ninja Turtles franchise, will roll into the 92nd
Annual Macy’s Thanksgiving Day Parade® on a brand-new float
inspired by the bold and dramatic aesthetic of the 2D-animated series.
The multi-tiered float will give fans a look at the world famous
fighting foursome’s underground lair and will bring the series’ New York
City streets to life for more than 3.5 million spectators lining the
route and more than 50 million viewers nationwide.
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Nickelodeon's all-new Rise of the Teenage Mutant Ninja Turtles float will debut at the 92nd Annual Macy's Thanksgiving Day Parade®.
From their underground lair to the streets of New York City,
Nickelodeon’s Heroes in a Half-Shell will take fans on a wild ride down
34th street on a one-of-a-kind float, featuring an insider’s
look at the Turtles in their natural habitat, punctuated by an array of
lighting and fog special effects.
“Adding incredible excitement to the Macy’s Parade since 2012, we are
thrilled to once again partner with Nickelodeon for an all new, totally
reimagined Teenage Mutant Ninja Turtles Float,” said Jordan Dabby,
vice-president partnership marketing for Macy’s Thanksgiving Day Parade.
“Helping to keep the Parade and New York safe from the evil Foot Clan,
the Turtles are sure to captivate millions of spectators live on the
street and on television as they ride through Manhattan on board this
exciting stage.”
“Rise of the Teenage Mutant Ninja Turtles, the highly-anticipated
next chapter in the iconic Turtles anthology, has resonated with fans
both old and new,” said Charlotte Castillo, Senior Vice President,
Global Franchise Planning, Nickelodeon Group. “As families gather for
the annual tradition of watching the Macy’s Thanksgiving Day Parade,
this spectacular float will take viewers on an epic joy ride and immerse
them in the action-packed adventure of the brand-new series.”
The Macy’s Thanksgiving Day Parade will also feature three fan-favorite
returning Nickelodeon elements: SpongeBob
SquarePants square-shaped giant balloon will bring a burst of
holiday-themed optimism to fans across the country; PAW
Patrol’s Chase character balloon will show the citizens of New
York City that “no job is too big, no pup is too small;” and the Shimmer
and Shinefloat will transport spectators to the
whimsical world of Zahramay Falls with twin genies-in-training Shimmer
and Shine.
The 92nd Annual Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, on Thursday, Nov. 22, 2018 from 9:00 AM – Noon; in
all time zones.
Nickelodeon’s
reimagined, 2D-animated series Rise of the Teenage Mutant Ninja
Turtles premiered last month and ranked as the number-one show with
kids in its time period during its first two weeks on the air. The new
series follows the Turtles on all-new adventures as they master new
powers, encounter absurd mutants and battle bizarre villains, each with
their own motivations. Ranging from mystics, mutants and madmen, new
creatures and villains emerge to take on Raph, Leo, Donnie and Mikey in
battles across New York City. From the tallest skyscraper to the dankest
sewer drain, the brothers learn to work together and navigate the perils
of New York City and the hidden realms below in order to fulfill their
destiny to become a team of heroes.
Rise
of the Teenage Mutant Ninja Turtles airs regularly on Saturdays
at 9:30 a.m. ET/PT on Nickelodeon.
About the Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For more than 90 years, the
Macy’s Thanksgiving Day Parade has marked the official start of the
holiday season. Growing in size and scale, the Parade proudly marches
down a more than 2-mile route in New York City with more than 8,000
participants in tow including Macy’s employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America’s best marching bands, fabulous floats
and Macy’s signature giant helium character balloons. For more
information on the Macy’s Parade, please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.
About Nickelodeon
Nickelodeon, now in its 39th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, digital, recreation, books and
feature films. Nickelodeon’s U.S. television network is seen in more
than 90 million households and has been the number-one-rated kids’ basic
cable network for 22 consecutive years. For more information or artwork,
visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ:VIA)((NASDAQ:VIAB).
View source version on businesswire.com: https://www.businesswire.com/news/home/20181025005629/en/
Source: Nickelodeon
Christine Olver Nealon, Macy’s Media Relations
646-429-5713; christine.nealon@macys.com
or
Thamar
Romero, Nickelodeon
212-846-7491; thamar.romero@nick.com