United States Tennis Association, NFL PLAY 60 and Boys and Girls Club
of America Among More Than 15 National Partners to Host Thousands of
Health and Wellness Events Across the U.S.
NEW YORK--(BUSINESS WIRE)--
Nickelodeon will empower kids to get up and get active when its TV
channels, websites and app go off air and offline for its 11th
Annual Worldwide Day of Play (WWDoP) on Saturday, Sept. 20, from 12 p.m.
to 3 p.m. (all times ET/PT). Nickelodeon, Nicktoons, Nick Jr., TeenNick,
Nick.com, NickJr.com, Nicktoons.com, TeenNick.com and the Emmy®
Award-winning Nick App will all participate. Additionally, the network's
national prosocial partners - United States Tennis Association, NFL PLAY
60, the Boys and Girls Club of America and Key Club, among others — will
host several thousand local events across the country to help celebrate
kids' love of play.
"This year's Worldwide Day of Play celebration will cap off a summer of
‘Road to Worldwide Day of Play" local-market visits in San Diego,
Detroit, and Virginia Beach where we teamed up with grassroots
organizations to celebrate kids and all the ways they stay active," said
Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon
Group. "Nickelodeon is taking the spirit of those visits to a global
level on Sept. 20 for Worldwide Day of Play, when our partners host
almost 4,000 events to encourage kids and their families everywhere to
be more physically active."
Kids across the country are expected to participate in several thousand
locally scheduled events. These events will be hosted by Nickelodeon's
national partners, including the Afterschool Alliance, the Association
of Children's Museums, Big Brothers Big Sisters of New York City, the
Boys and Girls Club of America, Girls on the Run, the Girl Scouts of the
USA, Key Club/Kiwanis, the National Environment Education Foundation,
NFL PLAY 60, Playworks, Right to Play (USA Gymnastics), Roller Skating
International, Save the Children, the United States Tennis Association,
Up2Us, USA BMX and the YMCA.
On Sept. 20, Nickelodeon will air health and wellness-themed messaging
beginning at 9 a.m. Throughout the morning, interstitials featuring
stars from Nickelodeon's hit live-action series, including Sydney Park
and Tylen Jacob Williams (Instant Mom), Curtis Harris and Breanna
Yde (The Haunted Hathaways) and Paola Andino and Nick Merico (Every
Witch Way), will encourage kids to take the time to be more
physically active. At 12 p.m., Nickelodeon will sign-off on air and
online, signaling kids and families to get up and get moving. While the
network is dark, a message encouraging viewers to go play will appear on
a loop.
When Nickelodeon, its niche channels, websites and app resume
programming at 3 p.m., health and wellness messaging will continue with
highlights from this summer's "Road to Worldwide Day of Play" events in
San Diego, Calif., Detroit, Mich. and Virginia Beach, Va.
Nickelodeon's "Road to Worldwide Day of Play" initiative was a series of
visits to grassroots organizations who host active-play and sports
programs for youth. The network encouraged kids to get active by
bringing Nickelodeon-themed games, costumed characters and live-action
stars to local events in the area.
Worldwide Day of Play is part of Nickelodeon's ongoing health and
wellness efforts and continues the network's legacy of promoting
prosocial initiatives to its viewers. Kids and families can visit http://www.nick.com/play
to find photos and videos from "Road to Worldwide Day of Play" events,
get tips on the best ways to play and access toolkits to help plan their
own Worldwide Day of Play activities.
Nickelodeon's 11th annual Worldwide Day of Play is sponsored
by the United States Tennis Association and Yvolution. USTA and their
affiliates will host thousands of tennis events across the country
throughout the month of September in support of Worldwide Day of Play.
Yvolution, an active lifestyle company that makes innovative ride-ons,
balance bikes and scooters for toddlers through teens, gets kids
worldwide outside and moving.
Nickelodeon, now in its 35th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon's U.S. television network is seen in more than
100 million households and has been the number-one-rated basic cable
network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom
Inc. (NASDAQ: VIA, VIA.B).
Nickelodeon
Thamar Romero, 212.846.7491
Thamar.romero@nick.com
or
Joy
Gulledge, 212.846.6694
joy.gulledge@nick.com
Source: Nickelodeon
News Provided by Acquire Media