Paramount Global Celebrates 50th Anniversary of Hip Hop
Programming Initiatives Will Leverage Full Scale and Power of Brands to Commemorate the Genre's Impact on Music and Culture
Cross-Company Support Will Include a Special Performance at "The 65th Annual Grammy Awards"
SHOWTIME® kicked things off in late 2021 with
In addition to these titles, a collection of new and returning content offerings that are rooted in celebrating
SHOWTIMEwill expand its slate of HIP HOP50 programming with titles from Mass Appeal and other production companies including a documentary feature on Hip Hoplegend Biz Markie, a series that will tell multi-dimensional stories of the power of women in Hip Hop, and a series examining the creation and tragedy of the SoundCloudscene. BETwill produce a documentary on its iconic series, RAP CITY, and will honor the 50th anniversary of Hip Hopall year long, including at the BET Awards and BET Hip Hop Awards. The legacy and future of Hip Hopculture and its icons will also be celebrated and profiled across BET.com and BET Social. MTV Entertainment Studioswill produce new episodes of BEHIND THE MUSIC, as well as a slate of Hip Hopdocumentaries to be announced. Fans will also have the opportunity to celebrate Hip Hop's50th anniversary with exciting in-show moments during the VMAs and EMAs. CBSwill continue the year-long celebration during the 65th Annual Grammy Awards and will culminate with a historic commemoration later in 2023 with a special music event in partnership with The Recording Academy.
- Paramount+ will continue to stream fifty of the most iconic episodes of
MTV Entertainment'soriginal series YO! MTV RAPS for the first time since it premiered, with the rebooted series now also available to stream alongside home makeover series HIP HOP MY HOUSE. Additionally, Paramount+ will act as the home for this content and more with over 100 hours of programming for fans to discover and enjoy.
For more information about
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Media Contacts, Paramount, Bridget Darcey, Bridget.Darcey@paramount.com; MTV Entertainment Studios, Lauren Nowell, Lauren.Nowell@paramount.com;, Lauren Woulard, Lauren.Woulard@paramount.com