President Obama to Appear in Sept. 8th Premiere of Get Schooled: You Have the Right
Joins Kelly Clarkson and LeBron James in Roadblock Simulcast Presented Commercial-free by AT&T, Capital One Financial Corporation and NYSE Euronext
Documentary Kicks Off "Get Schooled," National Initiative Developed by Bill & Melinda Gates Foundation and Viacom to Engage American Public in Critical Education Issues
LOS ANGELES and WASHINGTON, Aug. 19 -- The
President of the United States Barack Obama will be the third guest featured
in the television special Get Schooled: You Have the Right, Viacom (NYSE: VIA
and VIA.B) and the Bill & Melinda Gates Foundation announced today. The
30-minute documentary highlights the education challenges, life choices and
breakthroughs experienced by speechwriter Sarah Hurwitz, music director Jason
Halbert and marketing executive Latesha Williams -- three professionals who
provide critical support to these leading figures in politics, entertainment
and sports. As announced on Aug. 13, pop superstar Kelly Clarkson and 2009 NBA
MVP LeBron James will also appear in the show. Get Schooled: You Have the
Right premieres Sept. 8 at 8 p.m. and is the first programming "roadblock" of
any kind across all Viacom networks including BET, MTV, VH1, CMT, COMEDY
CENTRAL, Spike TV and Nickelodeon.
During the documentary, President Obama said, "What Sarah, Jason and
Latesha's stories teach us is that education is the key to living out your
dreams. So as this new school year begins, I urge you to set goals for your
own education: to study hard and get involved in your school; to try new
things and find something you're passionate about. Don't be afraid to ask
questions and ask for help when you need it. That's how you learn. That's how
you get ahead. And that's how our nation will get ahead -- by ensuring that
every American gets a world class education, from preschool to college to a
career. So get schooled. Your future -- and our nation's future -- depend on
it."
Get Schooled: You Have the Right will air commercial-free, in partnership
with AT&T, Capital One Financial Corporation and NYSE Euronext. The program
formally kicks off "Get Schooled," a five-year national initiative
co-developed by the Bill & Melinda Gates Foundation and Viacom that creates a
platform for corporate and community stakeholders to address the challenges
facing America's public schools.
"Viacom is committed to raising the national consciousness about how we
can improve educational performance in America. President Obama and his
Administration have made a strong commitment to educating and preparing
America's young people for the new jobs of the 21st century. Business has a
crucial role to play in this effort," said Philippe Dauman, president and CEO
of Viacom. "Get Schooled is a vital platform that will help to connect
corporate and community efforts."
"Education is the key to opportunity and economic progress, for our young
people and our nation. President Obama's bold leadership on education and the
unparalleled commitment of resources to encourage meaningful reform makes this
a unique moment in time for our education system. Engaging the American people
in this effort is critical to its success, advancing student achievement, and
ensuring that we continue to produce the brightest minds to lead our country
successfully into the future," said Allan Golston, president of the U.S.
Program at the Bill & Melinda Gates Foundation.
President Obama, Kelly Clarkson and LeBron James are featured in the show
alongside their trusted professional colleagues who work behind-the-scenes but
have equally inspiring personal stories and are successes in their own right.
President Obama joins his speechwriter Sarah Hurwitz, who chronicles her
experience growing up in Wayland, Mass. to her days as an undergraduate and
law student and her current job at the White House. Jason Halbert has been
music director for Kelly Clarkson since 2003. The Beaumont, TX native has
cultivated a life-long love of music to become a Grammy-nominated producer and
songwriter, including Clarkson's latest album, "All I Ever Wanted." Latesha
Williams of Brooklyn, N.Y., combined education, perseverance and her dream of
working in the music and sports industries to land several internships for
high-profile business and entertainment figures, which ultimately led to her
appointment as Assistant Account Director for LRMR working with LeBron James.
The show will air simultaneously on the following Viacom networks: BET,
BET J, CMT, CMT Pure Country, COMEDY CENTRAL, Logo, MTV, MTV Jams, MTV Hits,
MTV2, mtvU, Nick at Nite, Nickelodeon, Nicktoons, Noggin, Spike TV, The N/Teen
Nick, TV Land, VH1, VH1 Classic and VH1 Soul. The program will be subtitled in
Spanish on MTV Tr3s.
Get Schooled: You Have the Right is created and executive produced by Dave
Sirulnick and executive produced and directed by Lauren Lazin. @radical.media
is a strategic, creative and production partner of the Get Schooled
initiative.
ABOUT GET SCHOOLED
Get Schooled is a national platform that connects, inspires and mobilizes
people -- from policymakers and corporate leaders to communities and kids --
to find effective solutions to the problems facing our education system. It
provides resources and information, community outreach and creative
programming that engage a range of audiences around America's education
crisis. Get Schooled's co-developers are the Bill & Melinda Gates Foundation
and Viacom, including BET Networks, MTV Networks and Paramount Pictures. The
initiative combines the Foundation's deep knowledge of education reform with
the power of Viacom's diverse brands to raise awareness about the challenges
facing America's public education system.
To find out more about Get Schooled and the initiative's groundbreaking
national television premiere on Sept. 8, visit www.getschooled.com.
Media Contact:
Brunswick Group
Maria Figueroa Kupcu Katie Foley
(212) 333-3810 (212) 333-3810
mkupcu@brunswickgroup.com kfoley@brunswickgroup.com
ViacomKelly McAndrew
(212) 846-7455
kelly.mcandrew@viacom.com
Gates Foundationmedia@gatesfoundation.org
SOURCE Viacom
Web Site: http://www.getschooled.com